Enova Interview Question: Create a model that predicts profitability for a mailing campaign.

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Enova

Create a model that predicts profitability for a mailing campaign.

Anonymous

Feb 10, 2012

Given 5 different types of letters and 5 different discount percentages, come up with a model.

Anonymous

Jul 7, 2015

A very simple way to approach this problem: profit = number of acquired customers*average sales per customer - cost of mailing campaign.