I chose Cup O' Coffee, I researched the Lush selling method beforehand, and used the suggestions they had sent to us in an email. I chose 2-3 key ingredients, their benefits, and a fun fact about the product. I.e, "I love Cup O' Coffee, the coffee granules act as a really effective exfoliant, and the agave nectar is softening. It also contains caffeine, which your body absorbs through the skin just as much as through your stomach, so it's a great pick-me-up in the morning. I love the smell, and also that it's totally vegan, which is a plus, as I'm trying to buy fewer animal products, and I can recycle the pot in store"