The opportunity that exists in the music industry and associated ancillary businesses, is larger and more explosive than ever before in history. Rather than shooting fish in a barrel and rely on mainstream media, artist can now access very specific micro targets with their music, videos, live performances and brands. At one time the music industry was built on micro-targeting, one station would add a record, then 5 then 10 then 20, and eventually strong records would develop regionally and then would grow across the country. Utilizing pay Dad's and micro-targeting, artists and their Associated record companies can engage in the same practices, but have access to fans on an individual basis through their mobile devices. There are incredible growth opportunities in the music industry which the industry does not seem to be utilizing from the Viewpoint of micro-targeting, paid influencers and strategic paid ads. The concept of lead generation is one that has always been used in Commerce, and could be a game-changer for the music industry if implemented utilizing the right strategies. The digital landscape is changing and evolving rapidly, but great branding, great storylines, compelling live performances and engaging music will never change, just the methodology by which they are presented to the public well, and it is changing fast!