1. Priority: Manny issues and product improvement roadmaps are typically available. How to priorities is the key. Typical analysis needs to be done for effort vs impact. Low effort with a high impact is the priority. 2. Customer Adoption of what is being built: Typically there is a mismatch on the customer expectation of the features and what is being prepared. Especially when it comes to a product company, there are many options / customers which a single feature will need to support. So, ensuring that the most high priority customers are accounted for is a real challange.