Cassida Interview Question

What can be done to increase our volume?

Interview Answer

Anonymous

May 27, 2021

First, your distributors are causing price erosion between Amazon and Walmart. Second, directly selling on Facebook at the lowest price (the response was, "I didn't know we are selling on Facebook and it should have been removed") is an unwise use of resources. Third, topline growth is tied to the supply chain ("we are out of key products until August") and pursuing a hybrid Amazon model. Lastly, increasing profitability requires multiple approaches e.g. an AI advertising platform and direct import.