I am extremely commercially driven, however when moving out of Sales Management and into Account Management I realised the need to shift my approach and adapt to a more consultative approach. I have found often in AM roles it's essential to understand Change Management and act as a guide for your client when embedding new software/ services. This also allows them to optimise your solution internally. Outside of change management being able to build long-lasting, profitable relationships across your book of business is often overlook but the key to retaining clients and penetrating new opportunities. So as part of my approach I take it very seriously to have a regular cadence in place with all clients, to ensure I have a constant pulse on them both personally and professionally.