1. I've always shopped at Ulta for everything I've always needed. That's why I beleive I am fit for the job. I love that it is a one stop shop for everything I need. It's such a wonderful enviornment because not only does Ulta carry high end brands (such as Sephora) but it also carries a more affordable option for those who cannot afford to spend $60 on an eye makeup pallet. *DO NOT SAY ANYTHING ABOUT THE DISCOUNT OR THAT YOU JUST "LOVE" MAKEUP.*