Job Description – Head Coach

Classification: Non-Exempt

Management Level: Entry Level

Reports to: Regional Head Coach

Summary/Objective The Head Coach serves as the fitness leader and culture champion within their assigned studio, responsible for driving coaching excellence, member engagement, and business performance through effective leadership of the fitness team. This role oversees the full coach lifecycle, including recruitment, hiring, onboarding, scheduling, development, performance management, succession planning, and retention, while fostering a high-performance culture grounded in accountability, inclusivity, collaboration, and continuous improvement. The Head Coach partners closely with Studio Managers and regional leadership to align fitness operations with sales, retention, and overall business objectives. Through consistent observation, feedback, coaching, and development, this role ensures coaches deliver exceptional member experiences, execute the Orangetheory Fitness workout as designed, and embody the brand standards that drive member satisfaction and long-term loyalty. Utilizing strong business acumen, analytical thinking, and data-driven decision-making, the Head Coach monitors key performance indicators, identifies opportunities for operational and team improvement, and implements strategies that enhance coach effectiveness, member retention, studio utilization, and revenue growth. This role is accountable for maintaining fitness excellence, executing company initiatives, and ensuring consistent delivery of the Orangetheory Fitness experience across all classes and member touchpoints. As the primary fitness subject matter expert within the studio, the Head Coach leads by example, develops future coaching talent, and creates an environment where both team members and members can thrive. This position reports directly to the Regional Head Coach or Regional Fitness & Retention Manager.

Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Team Member Experience

Financial Performance

Member Experience

Studio Operations

Core Competencies

Supervisory Responsibility This position directly supervises and develops Coaches.

Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.

Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.

Position Type/Expected Hours of Work As a full-time position, business hours are Monday through Friday. Longer hours, evenings, and weekend work as necessary.

Travel No travel is anticipated unless deemed necessary for trainings or other Company needs.

Education/Requirements:

AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.

AFG is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.

Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.