Marketing Operations Specialist (Automation Specialist)

Location: Holmdel, NJ Job Type: Full-Time (Monday–Friday) Department: Marketing Operations Salary: $50,000–$60,000

Job Summary

Victory Home Remodeling is seeking a motivated and technically curious Marketing Operations Specialist (Automation Specialist) to join our Marketing Operations team.

This is a hands-on, full-time role responsible for building, implementing, maintaining, and optimizing CRM workflows, marketing automations, and software integrations that power our customer acquisition and operational teams.

You will execute assigned projects, build CRM workflows, marketing automations, customer journeys, software integrations, and lead routing automations while configuring marketing technology platforms that improve our customer and employee experience.

Most of your work will involve configuring, connecting, and optimizing modern SaaS platforms using automation tools, APIs, webhooks, and low-code or no-code solutions.

The ideal candidate enjoys solving technical problems, learning new software platforms, building automations, and improving business processes through technology. You should be comfortable working with CRM systems, marketing automation platforms, APIs, webhooks, and workflow automation tools to create scalable solutions that enhance both the customer and employee experience in a fast-paced, collaborative environment. We're looking for someone who is eager to learn, enjoys solving problems, and wants to build a career in Marketing Operations and Automation.

Platforms You'll Work With

You will regularly work with modern CRM, marketing automation, communication, and workflow platforms, including tools such as:

• Zapier
• Make
• GoHighLevel
• HubSpot
• ActiveCampaign
• Mailchimp and Mailjet
• CRM platforms
• SMS and email marketing platforms
• APIs and webhooks

Key ResponsibilitiesWorkflow Automation & Process Development

• Build and maintain CRM workflows, marketing automations, customer journeys, and lead routing automations across multiple business platforms.
• Develop customer journeys, lead routing, and business process automations using established business rules.
• Identify opportunities to automate manual processes and improve operational efficiency.
• Understand system data flow and create seamless customer and employee experiences through automation.

Project Execution

• Execute assigned Marketing Operations projects from development through deployment.
• Build CRM automations, marketing workflows, customer journeys, software integrations, reports, dashboards, and platform configurations.
• Configure and optimize marketing technology platforms to support business objectives.
• Support production deployments and provide Hypercare following new implementations.
• Maintain and enhance existing automations, integrations, and business systems as organizational needs evolve.

Systems Integration

• Build and maintain integrations between CRM, marketing, communication, and operational platforms.
• Configure and troubleshoot API and webhook-based automations.
• Connect third-party platforms using APIs, webhooks, and low-code automation tools.
• Validate data movement, synchronization, and data integrity across multiple systems.
• Support new software implementations and platform integrations.

Technical Support & Troubleshooting

• Troubleshoot workflow failures, automation issues, integration errors, API and webhook issues, and platform configuration problems.
• Diagnose and resolve issues related to CRM systems, dialer platforms, lead routing, customer communications, and marketing automations.
• Perform root cause analysis for production issues and implement long-term solutions.
• Manage technical requests through the department's ticketing system.
• Maintain and support existing workflows, automations, integrations, and marketing technology platforms.

Reporting & Documentation

• Build operational reports, dashboards, and performance metrics.
• Validate reporting accuracy, data integrity, and automation performance.
• Create and maintain technical documentation, SOPs, workflow documentation, integration documentation, and troubleshooting guides.
• Maintain accurate documentation for business rules, platform configurations, and system changes.

Who Should Apply

We're looking for someone who enjoys solving problems with technology and is excited to learn. Whether you've gained experience through a full-time role, internship, co-op, certification, or personal projects, we'd love to hear from you if you're passionate about automation, marketing technology, CRM systems, and building better business processes. Recent graduates are encouraged to apply.

Qualifications

• Bachelor's degree in Management Information Systems (MIS), Computer Information Systems (CIS), Computer Science, Information Systems, Business Analytics, Data Analytics, or a related field.
• 0–2 years of experience in Marketing Operations, marketing automation, CRM administration, business systems, or similar MarTech environments through full-time work, internships, co-op experience, or relevant personal projects. Recent graduates are encouraged to apply.
• Experience building automations using workflow automation platforms such as Zapier, Make, n8n, or similar automation tools.
• Familiarity building or improving CRM workflows, business processes, operational workflows, or customer journey automations.
• Familiarity with APIs, webhooks, and JSON for connecting business systems and automating workflows.
• Experience troubleshooting workflow automations, system integrations, CRM platforms, or marketing technology platforms.
• Strong understanding of system data flows, CRM workflows, and business process automation.
• Strong analytical, organizational, and problem-solving skills with a desire to learn new technologies.
• Excellent communication and collaboration skills.
• Exceptional attention to detail with strong documentation and organizational habits.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Internships, certifications, portfolio projects, or hands-on experience with automation platforms are highly valued and encouraged.

Preferred Skills

• Experience with GoHighLevel (GHL), HubSpot, ActiveCampaign, Salesforce, or other CRM and marketing automation platforms.
• Experience building email and SMS marketing campaigns, customer journeys, lead routing, and lifecycle automations.
• Experience with AI-powered workflow automation, AI agents, or AI-assisted business processes.
• Experience building operational reports, dashboards, and business analytics.
• Experience administering SaaS platforms and configuring business applications.
• Familiarity with business process mapping and workflow design.
• Experience working within a ticketing system or technical support environment.

Compensation & Benefits

• Competitive salary of $50,000–$60,000, based on experience and qualifications, with eligibility for an annual end-of-year performance bonus.
• Health, dental, and vision insurance.
• 401(k) retirement plan.
• Health & wellness perks.
• Team outings and company-sponsored events.
• Travel opportunities.
• High-energy, collaborative culture.
• Annual company-paid end-of-year trip for you and your significant other.

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