Job ID: 291546
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Digital/E-Commerce
Work Location: Remote

Your Role at Sephora

Ready for a career glow up? As Assistant Manager, GEO, you'll help shape how Sephora appears, is cited, and is recommended across AI-powered search and answer engines, including ChatGPT, Google AI Overviews, and Gemini. The work you do will impact beauty by ensuring Sephora's content is discoverable, trusted, and selected in emerging AI experiences that influence how clients shop and discover products.

You'll be part of a high-performing Client Experience team that's united in beauty and supported by partners across Merchandising, Product Management, Analytics, Organic Social, Paid Media, and Distributed Commerce. Together, you'll help define the future of Generative Engine Optimization (GEO) while driving innovative content strategies that keep Sephora at the forefront of AI-powered search.

What You'll Do

• Support the execution of Sephora's Generative Engine Optimization (GEO) strategy to increase brand visibility across AI-powered answer engines and large language models.
• Audit Sephora.com to identify opportunities that improve content extractability, citation likelihood, semantic relevance, and answer quality.
• Research and identify high-impact consumer prompts and search behaviors that influence purchase decisions within AI experiences.
• Translate evolving AI search trends into actionable optimization strategies and content recommendations.
• Partner with Merchandising, Editorial, and Content teams to create structured, AI-friendly content, including FAQs, buying guides, PDP enhancements, comparison tables, and expert answers.
• Collaborate with Technical SEO partners to improve structured data, schema markup, entity optimization, and semantic relevance across digital experiences.
• Measure and analyze key GEO performance metrics, including AI citation share, brand mentions, extractability, inclusion rates, and business impact.
• Monitor AI search platforms, competitive performance, and emerging technologies to identify new optimization opportunities.
• Partner with PR, offsite marketing, and third-party content partners to strengthen brand authority and trust signals across the digital ecosystem.
• Collaborate cross-functionally with Product, Analytics, Client Experience, and Distributed Commerce teams to align GEO strategies with broader business priorities.
• Educate internal stakeholders on emerging AI search trends, best practices, and optimization opportunities.
• Contribute to testing initiatives and continuously refine optimization strategies based on data, experimentation, and performance insights.

What You'll Bring

• 2-3+ years of experience in SEO, content strategy, digital marketing, or a related field.
• Strong understanding of search ecosystems, ranking factors, and the evolving landscape of AI-driven search and generative experiences.
• Experience developing and optimizing structured content, including schema markup, semantic SEO, and on-page optimization best practices.
• Analytical mindset with the ability to interpret performance data, identify insights, and translate findings into business recommendations.
• Experience managing projects from planning through execution while balancing multiple priorities.
• Strong written and verbal communication skills with the ability to explain complex concepts to both technical and non-technical audiences.
• Collaborative approach with experience working across cross-functional teams to drive shared business outcomes.
• Curiosity and passion for emerging AI technologies, search innovation, and digital customer experiences.
• Familiarity with SEO and AI analytics platforms such as BrightEdge, Botify, Profound, or similar tools is preferred.
• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field is preferred.

What You’ll Get:

The annual base salary range for this position is $75,000.00 - $95,000.00. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. This job will be posted for a minimum of 5 days.

• Caring Community. Thrive in a supportive, mentorship-driven environment from your leaders while also creating that same environment for your teams!
• Fulfilling Path. We invest in you, not just your role, with opportunities to learn, innovate and lead.
• Meaningful Work. Your work creates real impact. With every decision leading to thousands of shipments, you bring beauty to life for our clients.

Rewards as Unique as You:

Some benefits have eligibility requirements and may depend on job classification and length of employment.

• Health. Thrive on and off the floor with healthcare plans that fit the needs of you and your family, including medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
• Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
• Balance. Enjoy paid time off, sick paid time off, and protected leave.
• Growth. We invest in you, with access to development programs, tuition reimbursement, and mentorship so that you can flourish in this fast-paced role.
• Perks. Love what you do, love what you get! Enjoy 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
• Support. Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation to applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Join Us and Belong to Something Beautiful