Location Designation: Hybrid - 1 day per week

What You’ll Do:

Design and connect end-to-end journeys
• Design and connect user journeys across acquisition, education, and conversion from entry points (e.g., search, campaigns) through to action
• Translate the defined journey direction into clear flows, UI, and interaction patterns
• Use personas, behavioral data, and intent signals to shape experiences and guide users forward
• Identify friction, drop-offs, and gaps, and propose improvements within established frameworks
• Connect individual touchpoints into a cohesive, intuitive end-to-end experience
• Drive standardization of high-performing patterns across journeys (templates, flows, modules) to improve consistency and performance
• Identify and scale repeatable conversion patterns across the ecosystem

Support performance and optimization
• Design experiences that support engagement, conversion, and lead quality goals
• Partner with Product and Analytics to define success metrics and support experimentation through testable design variations
• Use qualitative and quantitative insights to iterate and improve outcomes
• Prioritize optimization opportunities based on impact and effort, in partnership with Product and Analytics

Apply and scale design systems across the ecosystem
• Apply and reinforce template and component systems, ensuring solutions align with established patterns and support scalability across the ecosystem
• Ensure consistency across marketing entry points and downstream experiences
• Design with strong understanding of content structure, SEO, and information architecture
• Inform and shape system evolution by identifying high-performing patterns and proposing them for reuse across journeys
• Design with a system-first mindset, prioritizing reusable patterns over one-off solutions

Deliver high-quality, production-ready work
• Ensure designs are implementation-ready and aligned with system standards
• Define UX requirements, interaction details, and edge cases to support build quality
• Partner with Product, Engineering, and Analytics to ensure accurate implementation

Execute within defined strategy and direction
• Translate high-level direction into actionable design work across multiple workstreams
• Manage multiple priorities and deliver high-quality work efficiently
• Identify gaps, risks, or dependencies and raise them early
• Communicate progress, tradeoffs, and updates clearly to stakeholders and design leadership
• Stay aligned with design leadership on priorities, direction, and standards
• Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated flows
• Own design decisions within the growth & conversion lane that align with system standards and experience principles; escalate only when cross-lane or system-level tradeoffs are required

Job Level: LEVELPF4

Pay Transparency

Salary Range: $115,000 - $135,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID: 93983