The Sr. Marketing Director plans, organizes, and administers the company's brand communication strategy for customer / prospect segments under the direction of EVP of Marketing. This position collaborates with members of the Project Team and/or Field Operations to develop support plans to meet Company growth and profitability objectives. This includes, but is not limited to, B2C and B2B advertising, direct response marketing creative, business promotions, retail location marketing, and digital media creative.

• Develop and test various programs driven by customer segment driven strategy
• Develop customer communication and strategic plans to support customer lifecycle
• Manage the execution of programs for branches and measure program optimization at segment level
• Manage program budgets
• Coordinate and conduct data analysis to evaluate programs and provide recommendations for improvements
• Create and provide effective marketing campaigns to Operations

• Manage and build out the brand guidelines as the brand evolves
• Teach and hold accountable vendor partners to the brand guidelines
• Manage internal usage of the 1FFC brand

• Direct the activities of external vendor and internal staff
• Develop and create briefs for new strategic marketing initiatives
• Utilize knowledge to research, concept utilize, create, and implement content
• Collaborate closely with team to develop short and long-term goals, objectives, and priorities