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Retailer Digital Performance Manager

Mahwah, NJ

The Retailer Digital Performance Manager is responsible for maximizing the effectiveness of Volvo Cars’ retailer digital presence by turning performance data into actionable improvements. Unlike a product management role focused on platform direction and feature definition, this position is centered on ongoing performance analysis, retailer consultation, local optimization, and operational execution across retailer digital channels. The role works directly with retailers and cross-functional partners to identify opportunities, improve digital merchandising and lead pathways, and strengthen market-level results through consistent performance management.

Why This Role Matters
Retailer digital performance is a critical lever for local traffic, lead quality, and conversion. This role matters because it helps translate brand standards, commercial priorities, and customer behavior insights into practical improvements that retailers can apply and sustain. The position creates value by identifying what is working, where performance is lagging, and how retailer-facing digital experiences can be improved through disciplined optimization and market support.

What you'll do

• Monitor and evaluate retailer digital performance across traffic, engagement, lead quality, conversion, and content effectiveness metrics.
• Partner directly with retailers to identify improvement opportunities and recommend actions that strengthen local digital results.
• Conduct recurring performance reviews and translate data insights into prioritized optimization plans for retailer-facing digital channels.
• Support execution of approved enhancements by coordinating with internal teams responsible for content, marketing, operations, and technology.
• Provide Tier 3 marketing support to retailers by helping identify local digital marketing opportunities, performance gaps, and recommended actions aligned with brand and business priorities.
• Partner with marketing stakeholders to support campaign readiness, digital merchandising alignment, and retailer adoption of approved marketing initiatives.
• Help retailers interpret campaign and website performance data to improve local execution, lead outcomes, and overall digital effectiveness.
• Track adoption and effectiveness of digital best practices, templates, and AI-enabled capabilities across the retailer network.
• Identify patterns, trends, and recurring issues across retailers and elevate systemic opportunities for broader improvement.
• Maintain clear reporting and business visibility into retailer digital health, performance gaps, and recommended actions.

What you'll bring

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field.
• 3+ years of experience in digital performance management, digital marketing, website optimization, e-commerce operations, or a related field.
• Strong experience interpreting website and campaign performance data and turning insights into practical recommendations.
• Experience working with retailer partners, franchise networks, field teams, or multi-location business models.
• Familiarity with digital merchandising, lead generation, local marketing, and customer journey optimization.
• Excellent communication and stakeholder management skills, with the ability to influence action through clear performance narratives.
• Comfort working across multiple teams and balancing market needs with brand, compliance, and operational requirements.

• Performance analysis and KPI management
• Retailer consulting and optimization planning
• Digital merchandising and content effectiveness
• Lead pathway and conversion improvement
• Cross-functional coordination and execution support
• Reporting discipline and operational follow-through