At Bones Coffee Company, we are brewing bold ideas and big growth in the CPG and eCommerce space. We are adding to our team and seeking an experienced, detail-oriented eCommerce Manager -DTC Growth who will be responsible for the day-to-day management and optimization of performance marketing campaigns and customer lifecycle programs, driving revenue growth and improving marketing efficiency. The ideal candidate brings hands-on expertise in subscription-based businesses, site merchandising, digital media and a strong working knowledge of email/SMS marketing. A strong analytical mindset and a passion for data-driven decision-making is a key competency. This individual will work closely with the cross-functional partners throughout the business to drive growth initiatives.

What You’ll Do

• Execute acquisition, conversion and retention initiatives across paid and owned channels

· Monitor the execution of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms

· Analyze and recommend changes based on performance metrics including MER, CAC, ROAS, AOV, LTV, CVR and churn

· Support email/SMS lifecycle marketing, automation, and retention strategies

· Help grow and optimize subscription and loyalty programs to increase recurring revenue and customer engagement

· Partner cross-functionally with creative, product, finance, operations and agency teams

· Develop testing strategies and dashboards to improve campaign performance and reporting

What you Bring

· 5-7 years of DTC or eCommerce marketing experience

· Strong background in paid media, and lifecycle marketing within subscription-based programs

· Experience with GA4, Excel/Google Sheets, and analytics platforms such as Triple Whale or Northbeam

· Experience managing Shopify ecosystems

· Strong analytical, organizational, and communication skills.

· Collaborative mindset with a passion for testing and continuous improvement

· Ability to travel up to 15%

Perks & Benefits

· Competitive salary and benefits

· Coffee discounts

· Casual, creative work environment

· Growth opportunities in a fast-scaling company

· Fun, collaborative team culture

EOE

Pay: From $101,000.00 per year

Work Location: Remote