Key Responsibilities:

1) Paid Media Campaign Management

Regional Compute Campaigns Across EMEA and Other International Markets

• Own end-to-end campaign management, from planning and launch through optimization and final reporting.

• Develop and execute integrated, multi-channel media strategies across the full marketing funnel.

• Manage budget allocation, customer journey planning, and cross-channel performance to maximize business impact.

• Partner closely with agency teams to align execution with strategy, business goals, and performance targets.

Campaign Performance Analytics & Measurement

• Lead campaign measurement and analytics, including KPI development, attribution models, and reporting frameworks.

• Analyze performance data to assess ROI and identify opportunities to improve efficiency and effectiveness.

• Translate insights into actionable recommendations that improve conversion and optimize media investment.

• Deliver clear, executive-ready reporting and performance narratives that support decision-making.
  

2) Performance Marketing Strategy

• Develop and advise on full-funnel performance media strategies across digital channels, including programmatic, search, and social, for B2C and B2B campaigns.

• Define the strategic role of paid search, paid social, and programmatic in driving high-quality pipeline , while managing external agency partners for execution and accountability.

• Partner closely with campaign managers, web and creative stakeholders, analytics teams, and regional sales and channel teams to drive conversion-focused strategies.

• Lead testing and channel experimentation, and turn performance data into actionable insights that improve targeting, creative effectiveness, and pipeline outcomes.

• Define and advise on audience strategy, customer journeys, KPIs, and budget allocation to maximize performance outcomes.
  

Other Responsibilities:

Cross-Functional Collaboration

• Partner with digital strategy, product marketing, creative, and campaign teams.

• Ensure paid media strategies align with broader marketing and business goals.

• Maintain consistency in messaging across channels and customer touchpoints.

• Work closely with creative and campaign teams to ensure advertising content supports overall campaign strategy.

Vendor and Stakeholder Management

• Manage relationships with external agencies and strategic partners.

• Serve as the primary point of contact for paid media initiatives.

• Ensure high-quality, timely execution and clear accountability for performance.

Team Leadership & Management

• Lead and develop direct reports through coaching, feedback, and performance management.

• Delegate responsibilities effectively while maintaining accountability and execution excellence.

• Build a performance-driven culture that supports team growth and capability development.

Data, Martech & Ad Tech Integration

• Partner with martech and analytics teams to ensure accurate campaign tagging, tracking, and data integrity across platforms.

• Enable seamless data flow to support advanced targeting, segmentation, and personalization.

• Leverage Adobe and other marketing technologies to strengthen performance measurement, attribution, and audience activation.

• Continuously improve data infrastructure and measurement capabilities.
  

Preferred Qualifications:

• Bachelor’s degree in marketing, business, or a related field; master’s degree preferred.

• 7+ years of experience in paid media, with a strong focus on performance marketing and analytics.

• Experience operating in global, matrixed organizations, with the ability to tailor strategy across regions, including EMEA and APJ.

• Deep expertise in performance channels, including SEM, paid social, programmatic, and conversion-focused media strategy.

• Strong experience with analytics platforms, such as Adobe Analytics, and performance reporting tools.

• Proven ability to manage budgets, optimize campaigns, and drive measurable outcomes, including ROI, CPA, and conversion rate improvement.

• Experience with attribution models, testing frameworks, and data-driven decision-making.

• Experience managing agency partnerships and collaborating across cross-functional teams.

• Clear and compelling communicator who can translate data into decisions and influence senior stakeholders.
  

Skills & Competencies:

• Highly analytical with a strong performance mindset and problem-solving skills

• Able to turn complex data into clear, actionable insights and compelling narratives

• Strong project manager who can balance multiple priorities in a fast-paced environment

• Excellent communicator with strong stakeholder management skills

• Detail-oriented, with a focus on execution excellence and data accuracy

• Proactive self-starter who identifies optimization opportunities and solutions

• Strong presenter, especially when communicating performance insights to leadership