The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

JOB DESCRIPTION:

The role operates across three distinct contexts. In a one-on-one coaching capacity, this person builds trusted advisor relationships with executive clients, helping them translate business data into clear priorities, navigate complex decisions, and lead with greater intention. In a peer group facilitation capacity, this person convenes and guides CEO-level groups — ATI's most relationship-dense product — creating the conditions for candid peer exchange, breakthrough thinking, and sustained accountability. And as a strategic planning facilitator for Platinum alumni, this person leads high-stakes annual planning engagements that move client organizations from ambition to aligned action.

No two clients are alike. Success in this role requires the ability to read people and situations quickly, adapt in real time, and bring structure to conversations without imposing it.

• Carry an individual coaching portfolio of CEO and C-suite clients, maintaining scheduled one-on-one engagements at a cadence appropriate to each client's needs and ATI's program standards.

• Build deeply trusted advisor relationships grounded in candor, accountability, and genuine investment in each client's growth.

• Guide clients through goal-setting, priority alignment, and business performance review using ATI's coaching frameworks as a foundation — adapting approach to the individual rather than applying a fixed formula.

• Support clients through high-stakes decisions, organizational challenges, leadership development, and personal inflection points.

• Maintain accurate coaching records, track client progress over time, and surface insights that inform ATI's program development.

• Facilitate regular in-person meetings of CEO and owner-level peer groups, maintaining an environment of trust, candor, and productive challenge.

• Prepare for each session with intention — bringing relevant industry content, timely business topics, and thought-provoking questions that prompt member engagement, while transitioning quickly to member-led discussion.

• Leverage ATI's position as an industry SME to introduce emerging trends, benchmarks, and best practices into group dialogue; draw in internal or external subject matter experts when appropriate.

• Actively seek expertise from outside the automotive industry — including thought leaders and practitioners in business growth, leadership development, organizational strategy, and executive performance — to bring fresh perspective and broader context into peer group sessions.

• Manage group dynamics with skill — drawing out quieter members, redirecting unproductive conversations, and ensuring every participant receives value.

• Monitor individual member engagement and flag retention risks; partner with ATI leadership on member outreach and re-engagement strategies.

• Contribute to the development of facilitation resources, session frameworks, and content that strengthens ATI's peer group program overall.

• Facilitate annual strategic planning meetings for Platinum alumni clients — a distinct, high-stakes engagement that moves beyond peer exchange to structured organizational planning at the executive level.

• Design and lead sessions that help leadership teams clarify vision, align on priorities, surface internal tensions, and leave with actionable plans — not just frameworks.

• Adapt facilitation approach to the size, maturity, and strategic context of each client organization; no two planning engagements are identical.

• Maintain continuity between the coaching relationship and the planning engagement — using ongoing familiarity with the client's business, team dynamics, and stated goals to make the strategic planning session more targeted and productive.

• Serve as an active contributor to ATI's growth by identifying referral opportunities within existing client relationships and introducing prospective members to ATI's executive programs.

• Maintain high client retention through the quality and consistency of the coaching and facilitation experience.

• Represent ATI at industry events, conferences, and professional gatherings as a credible voice at the executive level.

• Contribute to the evolution of ATI's executive coaching and peer group methodologies — documenting effective practices, flagging gaps, and collaborating with leadership on program improvements.

• Mentor and support less experienced coaches and facilitators; model the standard for executive-level client engagement.

• Participate in ATI's internal professional development programs and contribute insights drawn from executive client work back into the organization.

• Uphold ATI's standards of confidentiality, professionalism, and ethical conduct across all client interactions.

• Active coaching credential (ICF, BCC, or equivalent)

• Experience with multi-shop operations or DSO business models

• Familiarity with ATI's programs, products, or coaching methodology

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.