The Field Executive Sales Manager (FESM) is responsible for the delivery of retail sales and building relationships with direct pay teams by directly managing, educating, and developing talent capabilities of Field Executives and Partners, POS managers and teams. The FESM territories are comprised of FSS, Partner locations and Specialty Multi Channels. The FESM will spend at least 60% of their time in store interacting with their Field Executives, retail teams as well as consumers to drive client acquisition, engagement, conversion, and execution of seasonal plans/promotional calendars. The FESM will assess and manage team performance and provide frequent, on- going feedback. FESM will partner with Education to ensure sales training, and service objectives are met with Excellence in Execution. The FESM should possess the ability to role model all behaviors. The must be an Enterpriser; create local plans and specific events to drive enthusiasm and engagement with the customer. Capture consumer insights by observing shopping patterns and competitive activity and use insights to create action plans. Drive client acquisition through outreach, client management, social influence, oversight of visual merchandising execution, and by building collaborative relationships. Drive conversion through coaching of the Field Executives reporting to them. Use entrepreneurial insight to drive creative solutions to increase sales performance, negotiating for needed resources to support promotional activities, create and oversee event execution, talent planning and schedule optimization.
5+ years’ experience managing retail POS stores/counters/regions in luxury business preferably Beauty industry.
Excellent communication skills, written and verbal.
Ensure delivery of overall sales plan by door/territory, having a solid understanding of sales, product knowledge, events, operations, retail culture and cosmetic industry, shares input on strategy and focused on execution.
Create and maintain strategic partnership with retailers, brands, COE functions and point of sale employees. Deep understanding of the retail market and current beauty trends and leverage those insights to drive sales. Ability to recruit, coach and develop Direct Pay staff as well as freelance to achieve goals.
Ability to see problems and develop action plans to get past them (inventory/stock issues, staff performance, turnover, logistical issues related to events, etc.)
Enthusiastic mentor and strategic thinker
Charismatic individual with strong negotiation and communication talents
Ability to work in a fast-paced collaborative environment with multi-unit management skills. Able to manage time and juggle multiple priorities.
Strong social media and digital engagement skills Proficient in Microsoft Office (Word, Excel, and Outlook)
Ability to work retail hours including days, nights, weekends, holidays, and special events based on the needs of the business. Must be able to be on the sales floor for length of shift.
Ability to lift at least 30lbs.
Create a climate of safety awareness, ensure safety standards are maintained consistently, and actively help prevent work- related incidents and illnesses.
Must have a valid driver’s license to operate ELC Fleet vehicle.
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