About Kairos Living

Role Overview

First 12 Months

• Auditing current marketing channels, agency relationships, ILS performance, website and SEO health, paid media, and reputation management processes.
• Building the marketing performance dashboard and attribution framework (see KPI table below), tied to signed leases, not just lead volume.
• Developing a repeatable lease-up marketing playbook for new BTR communities, covering pre-leasing timelines, positioning, paid media, local SEO, and reporting.
• Improving listing quality and consistency across ILS platforms and resetting agency accountability around measurable outcomes and clear KPIs.
• Establishing a regular marketing operating cadence and partnering closely with Leasing and Operations to close lead-flow, conversion, and market-readiness gaps.

Key Responsibilities

• Own all paid digital advertising (Google Ads, paid social, retargeting) and ILS syndication across platforms such as Zillow, Apartments.com, and Zumper, keeping listings accurate and current.
• Develop market-specific demand generation strategies to minimize vacancy days, and provide critical agency oversight, pushing back when results miss expectations.
• Build seasonal and lifecycle campaign plans aligned to turnover timing and development delivery schedules.

• Develop pre-leasing and lease-up marketing plans for each new community beginning 90 to 120 days before delivery, including positioning and collateral.
• Build a scalable lease-up playbook so each new community launch does not require reinvention.
• Partner with Leasing, Development, and Asset Management to align lead flow with leasing capacity, rent targets, and delivery schedules.

• Own organic search strategy, including technical SEO, on-page optimization, and Google Business Profile management across all communities.
• Develop and execute a Generative Engine Optimization (GEO) strategy so Kairos properties surface well in AI-powered search and assistant queries.
• Ensure ILS listings are optimized for each platform's search algorithm and translate search behavior changes into practical improvements.

• Serve as internal owner of the Kairos Living website, responsible for content accuracy, SEO health, and user experience.
• Lead a future website redesign initiative and manage landing page strategy for paid campaigns and community launches.
• HTML proficiency is a strong plus for minor front-end edits and clear collaboration with developers.

• Define and protect the Kairos Living brand voice, visual identity, and messaging framework across all channels.
• Write or direct on-brand copy for listings, campaigns, and resident materials, and evaluate agency and freelancer creative against brand standards.
• Develop distinct messaging frameworks for new development community brands.

• Own resident communication strategy, including onboarding, renewals, and community updates, and maintain professional, mobile-optimized HTML templates.
• Build automated communication workflows with Technology to reduce manual effort and improve resident experience at scale.

• Monitor reviews and ratings across major platforms and operationalize a proactive review generation program.
• Establish a timely response process for all reviews, and surface sentiment trends to Operations and Asset Management as an operating feedback loop.

• Build and maintain the marketing performance dashboard (see KPI table) and present monthly and quarterly reporting to senior leadership with clear recommendations.
• Establish UTM tagging and attribution standards, and use data to guide budget allocation and surface underperforming markets.

• Own all agency, ILS, and martech vendor relationships, defining SLAs and holding vendors accountable to measurable outcomes, not activity reports.
• Evaluate agency performance regularly and make recommendations on renewals, scope changes, or vendor transitions.

• Serve as the business voice for marketing's technology needs, partnering with Technology to improve lead tracking, attribution, CRM integration, and automation.
• Evaluate emerging martech and PropTech tools and bring well-reasoned recommendations to leadership.

Qualifications & Experience

• 7+ years of progressive marketing experience, with meaningful time in residential real estate, multifamily, or single-family rental.
• Hands-on expertise in Google Ads (Search, Display, Performance Max), able to audit accounts and interpret performance independently.
• Deep knowledge of ILS platforms (Zillow, Apartments.com, Zumper, or equivalent), including syndication management and listing optimization.
• Strong SEO fundamentals, plus working knowledge of Generative Engine Optimization (GEO).
• Proven ability to write clear, conversion-focused copy, and experience managing agencies with real performance accountability.
• Proficiency with marketing analytics tools (GA4, Looker/Data Studio, or equivalent) and the ability to build performance reports independently.
• Strong project management and executive communication skills, with an entrepreneurial, self-directed working style.
• Ability to translate marketing activity into operating outcomes: leasing velocity, occupancy, cost per lease, and NOI impact.

• HTML/CSS proficiency sufficient to edit email templates and review web page markup.
• Experience with Yardi's RentCafe marketing platform or comparable property management marketing tools.
• Background in community or multifamily development lease-up marketing.
• Familiarity with CRM and marketing automation platforms (HubSpot, Salesforce, ActiveCampaign, or similar).
• Experience in private-equity-backed, institutionally owned, or technology-enabled operating companies.

Why Kairos Living

• Build a marketing function from the ground up, with real resources and executive commitment behind you.
• Direct access to senior leadership (COO, CEO) and the ability to influence business decisions with data.
• Visible, measurable impact on leasing velocity, resident experience, and the success of communities built from the ground up.
• Entrepreneurial, technology-forward culture that rewards ownership, curiosity, and initiative.

Benefits

• Competitive base salary plus performance bonus eligibility.
• Medical, Dental, Vision & HSA.
• 401(k).
• Generous PTO & paid holidays.