RoofIgnite is a fast-growing performance marketing agency helping roofing and home-services companies across the US generate qualified appointments through high-converting Facebook ads and automated follow-up systems.

We're hiring a hands-on Creative Strategist to own our creative department: produce and QA ad creative, invent new creative formats, and manage the production team that pumps them out across our 150-account client book.

This is not a graphic design or brand role. We're looking for someone who's already fluent in direct response creative, paid social, and AI creative tools, and can hit the ground running. As we speak we are scaling from $300k/month to $1M/month, so you MUST be ready for an aggressive challenge. We are looking for experts and not generalists.

What You'll Be Doing

Creative Production & QA

• Run a department that produces ad creative: static image ads, graphic text ads, AI-generated images, AI likeness video ads, and short video edits (Canva, CapCut, Higgsfield and similar AI tools).
• QA and grade every creative our production team makes (good / bad / needs adjustment) before it ships. Nothing goes live without your sign-off.
• Hold the quality bar: our ads should look like a happy homeowner posted them, not like polished stock.

Creative R&D & Strategy

• Research winning ads (Facebook Ad Library, competitor accounts, swipe tools) and test new formats, angles, and messaging.
• Build new creative formats and turn every winner into a documented SOP the team can repeat.
• Stay ahead of AI creative tooling and build production workflows around it.

Pipeline & Team Management

• Run the creative queue in ClickUp: intake work orders from account managers, prioritize, assign, and set deadlines.
• Keep production booked days ahead so launches never wait on creative.
• Manage, train, and give direct feedback to the production team (currently one specialist), and grow the team as we scale.
• Drive collection of fresh raw photos and video from clients alongside our account managers.

Performance Tracking & Reporting

• Report creative performance against cost per booked appointment, not volume produced.
• Track creative freshness across every account so nothing runs stale.

Who This Role is For

• Direct Response Creative Expert - You can look at an ad and explain exactly why it will or won't convert, and you have the numbers to back it up.
• Quality Bar Owner - You're comfortable rejecting work, explaining why, and fixing the SOP so it doesn't happen twice.
• AI-Forward - You've already used AI image and video tools (or you pick up new tools fast) and you think in workflows, not one-offs.
• Systems Builder - You document what works so anyone you hire can be trained from your SOPs.
• Team Manager - You can hold a production team accountable to turnaround and quality.

Requirements

• 3+ years of experience making direct response creative for paid social (Facebook/Meta specifically) with real ad spend behind your work.
• Portfolio of ads with spend and performance results (you'll be asked for 3-5 examples when you apply).
• Comfort with AI creative tools (image generation, likeness video, AI voiceover) or proven ability to learn tools fast.
• Experience running work through a task system like ClickUp or Asana.
• Media buying or agency experience is a strong plus (you understand how creative feeds a paid account).
• Local service, home services, or roofing marketing experience is a major plus.
• Strong written and verbal communication skills.

What We Offer

• $95,000 USD base + uncapped performance bonuses tied to how your creative actually performs ($130,000 on-target earnings, and there is no cap above it).
• Fully Remote - No on-site work required (EST hours, Monday to Friday).
• You're the first person in this seat - the creative department grows under you.
• High-Growth Environment - Opportunity to grow within the company.
• Be part of an innovative, entrepreneurial ad agency.

How to Apply (Apply now and include)

• Your resume & relevant experience.
• 3-5 ad formats you made or directed, with roughly what they spent and how they performed.
• A 60-second Loom telling us about yourself. Required for this role: communication and taste are the job, so the Loom carries more weight than the resume.

We're excited to find the right person to join the RoofIgnite team!

Job Type: Full-time

Pay: $95,000.00 - $130,000.00 per year

Benefits:

• Paid time off

Application Question(s):

• Are you able to work full time on EST hours (9am to 6pm, Monday to Friday)?
• Paste your Loom link (1-2min, telling us about yourself). Help us understand why YOU are the best fit for this role.
• Link 3 to 5 ads you made or directed. For each, tell us roughly what it spent and how it performed.
• Which AI creative tools have you used (image generation, likeness video, AI voiceover, etc.) and what did you make with them?
• Have you marketed a local service business, home services, or roofing company (Massive bonus points if yes)?

Experience:

• making direct-response creative for paid social (Meta): 3 years (Required)

Work Location: Remote