Position Overview

The Multiplatform Associate Producer is responsible for enterprising engaging and compelling content across WRAL’s digital, social, streaming, and broadcast platforms. The ideal candidate will have an intense passion and expertise for generating story ideas. Our position is based at the assignment desk and multi-tasking is needed to answer phones, monitor inbox, and listen to scanner traffic. The position will require working weekends and holidays. Applicants must be flexible with scheduling and will be asked to fill-in as needed.

We are searching for a candidate who is ready for a fast-paced, digital-first environment that requires consistent monitoring of news sources, focused research and an awareness of trending analytics. Our position needs a competitive journalist and innovative coverage coordinator who can assign crews, assist with newsgathering and explore story backgrounds.

The position is also responsible for writing and posting content to WRAL.com and our social media accounts. A proven ability to write quickly and accept feedback will be necessary. Strong writing skills, solid news judgment and a stellar sense of visual storytelling are essential skills.

Responsibilities

• Write assigned stories for WRAL.com & TV newscasts daily
• Pitch unique story ideas based off tips, call, research
• Conduct in-depth research for potential stories
• Gather extra information and conduct interviews beyond press releases
• Craft compelling banners and headlines across all platforms
• Clip video for all digital platforms, including YouTube.
• Select video and sound for TV newscast stories.
• Fill out graphics using newscast software
• Train to fill-in produce.
• Write, publish & send push notifications on stories for WRAL.com.
• Organize assignment desk planner by inputting story information, events and contacts.

Requirements

• Strong understanding of local, state, and national news, with a passion for informing audiences and serving the community.
• Ability to collaborate effectively with reporters, producers, editors, photographers, and digital teams in a fast-paced newsroom.
• Strong news judgment and the ability to make sound decisions independently under deadline pressure.
• Openness to feedback and a commitment to continuous learning, professional development, and journalistic excellence.
• Flexibility to work evenings, weekends, holidays, and breaking news coverage as needed.
• Commitment to WRAL's standards of accuracy, fairness, integrity, and public service journalism.

Professional Growth Opportunity

This role offers journalists a chance to expand their skills across digital, broadcast, and social platforms. The position supports long-term career development, allowing producers to deepen their expertise and potentially grow into roles with broader content responsibilities, such as Newscast Producer or Multi-Platform Content Producer, depending on individual interest and performance.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Sitting at a desk for extended periods while working on a computer or reviewing documents.
• Frequent use of hands and fingers for typing, writing, and handling documents.
• Ability to view computer screens and printed materials for long periods.
• Occasional need to read small text or data.
• Repeated motions of the wrists, hands, or fingers during typing or data entry.
• Occasionally lifting and carrying items such as file folders, binders, or small office equipment (typically under 20 pounds).
• Walking or standing briefly to attend meetings, retrieve documents, or access office equipment.

Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Standard Newsroom Setting: Most work takes place in a professional office environment with appropriate lighting, ventilation, and climate control.
• Computer-Based Work: Extensive use of computers, phones and normal office equipment.
• Communication Tools: Regular use of email, virtual meeting platforms.

Pre-Employment Information:

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.