Client has an immediate need for a Business Analyst who will be working on Customer-Facing Technology Initiatives on Marketing/Data Analytics related projects. This is a key role on high-visibility, high business impact development projects. Candidates must be able to interact effectively with senior-level business partners, facilitate large-group discussions, proactively drive the process to reach agreement on final requirements, and actively participate in technology solutioning and cross-referencing. Job Description The Business Analyst will support Marketing/Data Analytics projects and development efforts by working with product owners, planning and project managers, technical resources, and other stakeholders to help establish vision, determine scope, analyze needs, and help define and deliver projects and solutions that meet or exceed customer expectations. This work includes analyzing and documenting current business processes, recommending process improvements, and developing the business, functional, and user requirements needed to ensure that the technology solutions delivered meet the needs of the business. Serve as the liaison between the business areas and the technology team by understanding and critically evaluating business needs, forming requirements and functional needs. Begin to develop domain expertise in the business functions they support and may participate in the development of multi-year strategies and capability and technology roadmaps. The Marketing Domain includes, but is not limited to, E-mail File and Program support, Modeling and Audience Targeting, Customer Acquisition, Data Feeds, Customer File Maintenance, Promotions, Campaign Management, and Customer Insights & Analytics. Job Responsibilities 1. Build positive, constructive partnering relationships with product owners, key stakeholder groups, including senior leaders, and Technical Teams to establish and advance the business goals of projects, solutions, and products. 2. Responsible for eliciting requirements using a variety of activities, facilitation techniques and tools from business case development to functional requirements, including User Stories, requirements backlog, visual references for workflows, and knowledge transfer meetings with team members. 3. Identify gaps or inefficiencies between requirements and existing or proposed solutions to develop the MVP and phased delivery approach 4. Ensure effective data design by establishing the key questions that must be answered; how customers and business users need to interact with information. 5. Apply domain and industry knowledge to help guide solution option analysis, working closely with technical teams. 6. Through process analysis, identify improvements and technology impacts, and work with stakeholders to jointly develop ways to enhance productivity, efficiency, and effectiveness or improve product through the development process and project solution. 7. Participate in user acceptance testing. Analyze user feedback and testing results, making prioritization decisions and recommendations for defect resolution, modifications, or new requirements. 8. Participate in trade-off analysis, development of decision-making criteria and facilitation of decision meeting process, including presentation and discussions with senior leadership.