AUTOMOTIVE SOCIAL MEDIA MANAGER

Are you interested in joining a growing business that is committed to family, promotes employees from within, is passionate about protecting the environment, has an inspiring company culture, and is actively involved with the community and local charities? If so, this opportunity might be for you!

THE POSITION: LaFontaine Automotive Group is seeking a highly creative, strategic, and relationship-driven Social Media Manager to lead and oversee all social media efforts across our dealership locations throughout Michigan.

This individual will own the social media strategy, content planning, platform growth, engagement, and performance reporting for all LaFontaine locations and brands. The ideal candidate is passionate about social media trends, understands the automotive industry and consumer behavior, and can build strong relationships with dealership leadership and internal teams.

This role will oversee all organic social media activity across platforms including Facebook, Instagram, TikTok, YouTube, and emerging social platforms, while helping create scalable systems and best practices that strengthen the LaFontaine brand and drive customer engagement at both the corporate and store level.

THE PERKS:

• Competitive Compensation
• Employee Referral Program
• Employee Discounts on Sales and Service
• Benefits Package (Medical, Dental, Vision, Employer Paid Life/AD&D, Employee Assistance Program, Pet Insurance)
• Voluntary Benefits (Flexing Spending Account, Life/AD&D, Short-Term and Long-Term Disability, Critical Illness, Accident Insurance, Legal & Identity Theft Protection)
• 401(k) and Employer Match
• Holiday Savings Program with Employer Match
• Paid Time Off
• Holiday Pay

Experience and Qualifications:

• 3+ years of professional social media management experience
• Experience managing multiple brands, locations, or business accounts preferred
• Strong understanding of Facebook, Instagram, TikTok, YouTube, and emerging platforms
• Excellent communication and relationship-building skills
• Strong organizational and project management abilities
• Experience with social media scheduling and analytics tools
• Knowledge of content creation, short-form video trends, and platform algorithms
• Ability to work in a fast-paced, deadline-driven environment
• Automotive industry experience is a plus, but not required

Essential Duties & Responsibilities:

Social Media Ownership

• Own and manage all social media channels for LaFontaine Automotive Group and individual dealership locations
• Develop and execute social media strategies that align with brand, sales, service, recruiting, and community objectives
• Build scalable social media systems and best practices across 45+ dealership locations
• Ensure brand consistency while allowing for store-level personality and localized content

Content Strategy & Planning

Develop monthly content calendars for corporate and store-level social media channels

Create and coordinate engaging content ideas including:

• Vehicle spotlights
• Delivery celebrations
• Employee features
• Service promotions
• Community involvement
• Event coverage
• Recruiting initiatives
• Short-form video and trending content
• Identify and capitalize on social media trends, viral formats, and platform opportunities

Store Relationships & Social Champions

• Build strong working relationships with dealership General Managers, sales managers, and store teams
• Establish and manage “social media champions” within each store to help gather content and increase participation
• Train store personnel on social media best practices, content capture techniques, platform trends, and brand standards
• Provide stores with content ideas, guidance, and coaching to improve engagement and consistency

Community Management & Engagement

• Monitor comments, messages, reviews, tags, and engagement across all platforms
• Respond to or escalate customer concerns appropriately and professionally
• Help strengthen customer relationships through active online community engagement
• Monitor brand reputation and identify opportunities for proactive engagement

Influencer & Partnership Management

• Identify, evaluate, and manage local influencers, creators, ambassadors, and outside social media partners
• Build strategic influencer partnerships that align with dealership brands and target audiences
• Coordinate influencer campaigns, collaborations, appearances, and content creation
• Evaluate partnership effectiveness and ROI

Analytics & Reporting

• Track and analyze social media performance metrics across all stores and platforms
• Prepare monthly reporting dashboards highlighting:
• Growth by store
• Engagement trends
• Top-performing content
• Audience insights
• Platform growth
• Campaign performance
• Use insights and analytics to continuously improve strategy and performance

Platform & Trend Leadership

• Stay current on evolving social media trends, platform updates, algorithm changes, and best practices
• Evaluate emerging platforms and recommend opportunities for expansion
• Continuously identify innovative ways to increase reach, engagement, and brand awareness

What success looks like:

• Increased engagement and audience growth across all dealership platforms
• Stronger store participation and content consistency
• Improved brand visibility and community connection
• Higher quality and more consistent short-form video content
• Scalable and repeatable social media systems across all locations
• Positive relationships with dealership teams and community partners

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Must be able to access and navigate each department at the organization’s facilities.

THE COMPANY:

Founded in 1980 by Michael Sr. and Maureen LaFontaine, the award-winning and nationally-recognized LaFontaine Automotive Group includes 55 retail franchises, 9 collision centers and 41 Michigan retail locations. The group employs nearly 3,000 individuals. It’s the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities. The LaFontaine commitment to customers, staff, and local communities is demonstrated by active participation and contributions to numerous non-profit organizations, educational institutions, and charities throughout southeast Michigan. The combination of both the mission and core values provides the basic foundation of our promise … to treat every customer like they are members of our family. From sales to service to parts, LaFontaine Automotive Group is able to meet any customer’s specific needs. LaFontaine represents the following brands: Aston Martin, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Fiat, Genesis, Honda, Hyundai, Infiniti, Jeep, KIA, Mazda, Mercedes-Benz, Nissan, RAM, Polestar, Sprinter, Subaru, Toyota, Volvo and Volkswagen. The LaFontaine Family Deal; it’s not just what you get, it’s how you feel. Visit www.familydeal.com for additional details.

Our Mission: To Build Lifelong Relationships that Connect Families, Strengthen Communities, and Personalize the Automotive Experience.

Our Core Values: Accountability, Responsibility, Respect, Communication, Teamwork, Passion

LaFontaine Automotive Group is an equal opportunity employer.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: On the road