Bilingual Social Media & Advertising Specialist
Job Type: Full-Time
Languages: English & Spanish (Bilingual Required)

About the Role

We are a growing land sales company serving customers across the greater Houston area. We're looking for a creative, bilingual Social Media & Advertising Specialist to thrive in a fast-paced environment, developing and managing paid advertising campaigns and organic social content across Meta (Facebook/Instagram) and TikTok. If you live and breathe social media, know how to make scroll-stopping ad creative, and can communicate fluently in both English and Spanish, we want to hear from you.

What You'll Do

• Develop innovative advertising strategies that resonate with diverse audiences, ensuring alignment with brand voice and marketing objectives
• Create and manage paid social media advertising campaigns across Meta and TikTok
• Plan and optimize Facebook Advertising campaigns to reach targeted audiences effectively while managing budgets and ad performance
• Design compelling ad creative (graphics, video, copy) for diverse audiences
• Manage social media management tools like Metricool or Sprout Social to schedule posts, monitor engagement, and analyze performance metrics
• Develop and execute organic social media strategy and content calendars
• Conduct keyword research and SEO strategies to improve organic reach and visibility across digital channels
• Write bilingual ad copy and captions that drive engagement and leads
• Monitor campaign performance, analyze metrics, and optimize for cost-per-lead and ROI
• Coordinate with internal teams (web, messaging/WhatsApp, content) to align campaigns
• Report on weekly/monthly performance and recommend improvements

What We're Looking For

• Fluent in English and Spanish (written and verbal) — required
• Proven experience in social media marketing, digital marketing, or related fields with a strong portfolio of successful campaigns
• Experience managing Facebook Advertising campaigns with a solid understanding of ad targeting, budgeting, and performance analysis
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager
• Strong eye for design and ability to produce engaging ad creative
• Ability to multitask efficiently in a fast-paced environment while maintaining attention to detail in proofreading and content creation
• Understanding of social media metrics, KPIs, and performance optimization
• Passion for staying current on digital marketing trends, emerging social media platforms, and innovative advertising strategies

Nice to Have

• Experience advertising under special/regulated ad categories (e.g., housing, real estate)
• Background in real estate, land sales, or community-focused marketing
• Video editing skills for short-form content (Reels, TikTok)
• Familiarity with tools like ManyChat or Canva

Pay: $19.00 - $25.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person