We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

The Manager, Catalog Creator – Urban supports creator, influencer, and content marketing initiatives across IGA’s Hip-Hop and R&B catalog artists. This role amplifies culturally defining eras, anniversaries, reissues, archival stories, producer moments, and historic milestones through creator partnerships that feel authentic to Urban culture.

Collaborating with Digital Marketing leadership and internal teams, the Manager ensures creator content reflects each artist’s legacy and cultural impact while driving catalog discovery among both existing fans and new generations. A general global awareness is important to help campaigns reach audiences beyond the U.S. when relevant.

How You’ll CREATE

Creator, Influencer & Content Strategy

• Lead day-to-day execution of creator and influencer strategies for Urban catalog campaigns.
• Identify creators tied to Hip-Hop/R&B culture—including commentary, dance, lifestyle, education, fashion, and production communities.
• Recommend creators suited for key territories when projects require international amplification.
• Support initiatives tied to anniversaries, classic album moments, archival releases, and cultural celebrations.

Campaign Development & Execution

• Manage creator sourcing, outreach, briefings, deliverable tracking, and communication.
• Compile creator performance across platforms and generate insights for internal teams.
• Liaise with creators, digital marketing, artist teams, and estates to ensure authentic, culturally aligned storytelling.
• Activate around trends, conversations, and cultural moments relevant to Urban catalog.

Insights, Data & Optimization

• Utilize platform data, genre knowledge, and cultural trends to identify creators who feel organic to each campaign.
• Track KPIs and performance, identifying opportunities to boost successful content.
• Integrate global insights when evaluating creator content performance across markets.

Cross-Functional Collaboration

• Partner with Catalog and Core label teams such as Catalog Marketing, Digital, Creative, A&R Research, Production, and Revenue teams.
• Support integration of IGA’s creator/content network into Urban catalog campaigns.
• Ensure creator output aligns with broader strategy, narrative, and artist legacy.

Bring Your VIBE

• 3+ years of creator/influencer marketing experience in Hip-Hop/R&B or adjacent cultural spaces.
• Strong understanding of Urban culture, creator communities, digital trends, and fan behavior.
• Ability to build and maintain relationships across creators, internal teams, and artist/estate partners.
• Highly organized, detail-oriented, and capable of managing multiple catalog initiatives at once.
• Strategic perspective on balancing paid and earned creator strategies.
• Appreciation for Urban music history and awareness of how these stories resonate internationally.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.