FALL/WINTER SEMESTER SOCIAL MEDIA INTERNSHIP OPPORTUNITY AT HENRY FORD HEALTH

This will be an opportunity local to Metro Detroit working onsite 3X a week at our corporate office, One Ford Place.

DESCRIPTION:

Under the direction of the social media manager, this position assists the social media staff in developing and implementing content and tactics across all Henry Ford Health social media channels (Facebook, Instagram, LinkedIn, TikTok) that are designed to support system growth objectives, increase brand awareness and target key audiences (e.g. prospective patients, caregivers, referring physicians, etc.). The social media intern will manage projects from conception through implementation and use core metric benchmarks (engagements, audience growth, website traffic) to develop content. Additionally, the social media intern will play an active role in day-to-day community management across all social channels. As an integrated team member, the social media intern will collaborate with staff including marketing, brand management, public relations, content strategy, analytics, digital marketing, reputation management, CRM, data analysis and creative development.

JOB RESPONSIBILITIES:

• Assist in the creation of written, photo and video content for use on Henry Ford Health social media channels.
• Assist in ideation, coordination and implementation of social media tactics to support key service lines, including trending reels, awareness months and community events.
• Work closely with creative resources (writers, photographers, videographers) to deliver final product.
• Assist in community management work across all Henry Ford Health social media channels, to streamline communication and outcomes.
• Collaborate with other teams on campaigns as needed, including web, public relations and system communications.

ESSENTIAL DUTIES & SKILLS:

• Strong written communication skills, including grammar, spelling and punctuation. Knowledge of Associated Press style guidelines a plus.
• Working knowledge of social media, i.e. Facebook, Instagram, TikTok, LinkedIn.
• Basic knowledge of digital design/editing tools (Canva, CapCut).
• Deadline driven and detail oriented with ability to work independently while managing numerous projects and customers using creative problem solving.
• Strong customer orientation and commitment to superior service.
• Strong critical thinking and verbal communication skills.
• Ability to work independently or virtually.
• Microsoft Office proficiency required.

• Organization: Corporate Services
• Department: Marketing
• Shift: Day Job
• Union Code: Not Applicable