Territory Sales Manager-Battery Monitoring Solutions

Seniority Level: Mid-Senior (5+ years required)

Reports to: Sales Director

Compensation: $100,000 - $125,000 base salary + 40% on target bonus, plus participation in the company's EBITDA bonus program.

FLSA Status: Salary, exempt

Job Type: Full-time

Location: Remote / Field-based – within assigned territory or scope

About Us

At Parameter, we’re on a mission to redefine how the world monitors and protects mission-critical operations. By uniting RLE’s deep expertise in facility monitoring and leak detection with NDSL’s industry-leading battery monitoring technology, we deliver powerful, real-time intelligence where it matters most.

Our advanced solutions continuously detect and analyze liquids, gases, energy, and materials- turning complex data into clear, actionable insights. The result? Smarter decisions, stronger reliability, and peak operational performance for our customers.

With a global footprint and clients around the world, Parameter proudly serves industries operating at the forefront of technology. We are deeply embedded in one of the fastest-growing and most valuable sectors today: data centers- the backbone of the digital economy.

We are seeking Territory Sales Manager-Battery Monitoring Solutions! This is a hunter role focused on displacing incumbent battery monitoring vendors at electric utilities (primary) and expanding with data center operators (secondary). You’ll own a defined territory, build a qualified pipeline from scratch, navigate complex utility procurement cycles, and win technical and commercial consensus across engineering, operations, and executive stakeholders. The ideal candidate brings deep utility sales experience and technical fluency in battery systems, ideally from a competing battery monitoring or critical power vendor.

Key Responsibilities:

• Build and execute a territory plan targeting utility accounts; consistently source net-new opportunities via outbound prospecting, events, referrals, and partners.
• Lead competitive displacement campaigns: identify incumbent pain points, multi-thread stakeholders, and manage 6-18+ month sales cycles to close.
• Conduct technical discovery; deliver credible demos and presentations to protection and control engineers, operations, and executive decision-makers.
• Develop compelling proposals and RFP/RFI responses; manage pilots/POCs through successful outcomes and handoffs.
• Maintain rigorous pipeline hygiene, stage progression, and forecast accuracy in CRM (Salesforce or equivalent).
• Collaborate with Product, Engineering, Marketing, and Customer Success to align solutions, messaging, and execution; represent the voice of the customer.
• Track regulatory drivers (e.g., NERC/CIP awareness) and analyze the competitive landscape to refine target lists and win strategies.
• Meet or exceed quota; secure net-new utility logos and expand within early adopter accounts.

Qualifications:

• 5+ years of quota-carrying B2B field sales in battery monitoring, critical power, or power systems, with proven success selling into electric utilities.
• Demonstrated competitive/displacement selling in complex, multi-stakeholder environments and long sales cycles (6-18+ months).
• Technical fluency with battery systems and health metrics: VRLA, lithium-ion, NiCd; impedance/conductance, float voltage, capacity testing.
• Strong communication skills; credible with utility engineers and C-suite leaders; excellent proposals and presentation skills.
• Proficient with CRM (Salesforce or equivalent), territory planning, forecasting, and pipeline management in a remote/field role.
• Willingness to travel frequently within the assigned territory; comfortable in substations, data centers, and trade show environments.
• Preferred: recent experience at a competing battery monitoring or critical power vendor; data center sales exposure; familiarity with NERC/CIP; working knowledge of UPS/rectifiers/switchgear; Excel/PowerPoint proficiency; bachelor's degree in electrical engineering, Business, or related field.

Preferred Qualifications

• Recent experience at a competing battery monitoring vendor or critical power provider.
• Data center sales exposure in critical power/UPS environments.
• Familiarity with NERC/CIP and utility compliance considerations.
• Broader power systems knowledge (UPS, rectifiers, switchgear) to support cross-sell credibility.
• Experience generating and converting leads at industry events (DistribuTECH, IEEE PES, BATCON, EEI).
• Strong Excel skills for territory and pipeline analysis; PowerPoint for technical sales presentations.
• Bachelor's degree in electrical engineering, Business, or related field (preferred, not required with strong experience).
• Existing relationships with regional utility engineering and executive stakeholders.

What We Offer

At Parameter, we invest in our people just as intentionally as we invest in our technology. Our benefits are designed to support your well-being, growth, and long-term success:

• 120 hours of Paid Time Off, frontloaded from day one and increasing with tenure
• Up to 48 hours of separate paid sick leave each year
• Comprehensive benefits packages with generous employer contributions
• Medical
• Dental, Vision, and Ancillary
• 401K
• HSA/FSA/HRA
• Quarterly company-wide EBITDA bonus program, so everyone shares in our success

We are passionate about continuous learning and career development, offering employees meaningful opportunities to grow, learn new skills, and advance within the organization.

Parameter is an Equal Opportunity Employer. We are committed to creating an inclusive environment and providing equal employment opportunities regardless of age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy-related conditions), sexual orientation, or military status.

Pay: $100,000.00 - $125,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Work from home

Work Location: Hybrid remote in Fort Collins, CO 80524