Allen Media Broadcasting is seeking a passionate and driven General Sales Manager to lead our stations in the La Crosse/Eau Claire market—two vibrant, energetic college communities.

Are you a dynamic sales leader ready to take the next step in your career? This is an exciting opportunity for a high-performing Local Sales Manager with a strong digital background or a Digital Sales Manager looking to advance into a broader leadership role.

In this role, you will lead, inspire, and grow a talented sales team while helping shape the future of our stations in a strong and competitive broadcast market.

What You’ll Do:

· Lead and develop a high-performing sales team through coaching, mentorship, and accountability

· Drive revenue growth by creating and selling innovative opportunities across news and sports platforms

· Identify and develop new revenue streams across Local, Regional, and Digital channels

· Forecast, manage, and consistently exceed revenue goals

· Foster a positive, motivated, and results-driven team culture

What We’re Looking For:

· Proven experience in broadcast sales management (required)

· A passion for coaching and developing team members to reach their full potential

· Demonstrated success in exceeding revenue goals and driving business growth

· Strong expertise in Local, Regional, and Digital sales strategies

· Excellent leadership, communication, and organizational skills

· Ability to analyze data, forecast revenue, and make strategic decisions

Qualifications:

· Bachelor’s degree or equivalent professional experience

· Strong track record in television sales (local and/or national preferred)

· Effective leadership and motivational abilities

· Solid computer and digital proficiency

Disclaimer: Employment offers are contingent upon the successful completion of a background check and driver’s license screening.

WXOW is an EOE-M/F/D/V employer.

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Paid time off
• Prescription drug insurance
• Vision insurance

Work Location: In person