Position

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $81,900 - $102,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

Support the development and execution of consumer engagement strategies for the Fenty Beauty Brands globally, aligned with overall brand strategy, consumer insights/data, and business goals.

Assist in the implementation of creator and community strategies that identify valuable brand advocates and opportunities to drive increased engagement and revenue.

Contribute to the development and delivery of programs that build brand awareness, share of voice, and market share growth across all brand activities on earned, and occasionally owned media (includes Influencer marketing, Events, PR, and Brand earned media presence).

Job responsibilities

RESPONSIBILITIES
Consumer Engagement Strategy

• Support the Global Comms Director in building and driving the worldwide consumer engagement strategy, focused on expanding Influencer and PR channels, aligned with Global brand strategy, regional synergies, and market-specific objectives.
• Assist in the long-term strategic planning (3-year plan) to fuel growth of key categories globally.
• Contribute to defining annual global strategic priorities and allocating resources across influencer marketing, eventing, and PR for all markets.
• Support the execution of the global earned media strategy – including influencers, makeup artists, and celebrity partnerships – and assist in cultivating strong relationships with agents and talent on a global scale.
• Help shape global content strategy by identifying influencer- and creator-led content to be leveraged across consumer touchpoints (social, email, media, etc.) for adaptation in local markets.
• Partner closely with global marketing and regional teams to ensure alignment, share vision, and support project management initiatives emanating from the Global Marcomm organization.
• Assist in competitive landscape reviews, global trends analysis, benchmarks, and provide input on actionable recommendations to accelerate consumer engagement and reinforce brand relevancy across all markets.

Budget Management

• Support the Director of Global Comms in building and managing annual budgets for influencers, eventing, and PR; assist in semi-annual revisions as needed.
• Collaborate with Global Marketing Campaigns team on campaign briefs to ensure Global relevancy.
• Assist in monitoring the annual global influencer budget and monthly updates; provide input on tactical plans to maximize ROI and sales impact across zones.

Execution

• Execute assigned global engagement programs and analyses for the global organization.
• Facilitate cross-functional collaboration within Global Marcomm and with regional teams to deliver global brand strategies and enhance performance.
• Support the development of globally relevant brand content (social, PR, media) for adaptation by local markets, in partnership with Global Media.
• Assist in global PR and Influencer activations, support building strong global influencer relationships, and assist in the design of Global-led PR/consumer events to drive awareness, engagement, and sales across markets.
• Develop clear, concise briefs for global agencies and influencers that articulate objectives and KPIs.
• Assist in preparing global press materials including press kits, communications assets, and press releases for worldwide distribution.

Reporting & Insights

• Track and analyze global earned media KPIs, providing insights to optimize strategy, increase brand love, and improve rankings across markets.
• Monitor global competitive activity, trends, and best practices, and regularly update Global Marcomm leadership teams.

Profile

REQUIREMENTS

• Bachelor’s Degree or equivalent experience
• 3+ years in Influencer Marketing, PR or equivalent experience preferred
• Passion for the beauty industry and strong interest in the digital space.
• Creative, innovative personality that is always thinking outside of the box.
• Experience working across digital media and creative: drawing connections between the brand identity and marketing objectives to inform differentiated and effective new media programs that engage customers, increase awareness and spark advocacy
• Strategic, proactive and supportive qualities
• Attention to detail, responsible, and reliable.
• Creative eye for beauty content
• Experience with community management, customer service, and social engagement.
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
• Can demonstrate flexibility and composure under pressure
• Strong analytical skills for measuring/tracking success and KPIs.
• Qualitative research skills, including the ability to interpret insights and data and translate it into actionable business results.
• Exceptional time and project management skills
• Budgeting and organizational skills
• Ability to manage up and communicate effectively on projects
• Capable and driven to quickly learn new technologies and continually upgrade current skill set.
• Flexible and positive attitude; able to work independently and within team