Job Summary
The Sales Associate plays a key role in delivering exceptional customer experiences by guiding customers through the boat purchasing process while promoting additional services across the dealership. This position requires a thorough understanding of all dealership departments, including marketing, sales, finance, insurance, service, parts, accessories and waterfront operations (if applicable). The Sales Associate is responsible for driving boat sales, recommending complementary products and services, and ensuring every customer leaves with a positive impression and a strong desire to return.

SALES & SALES PREPARATION

• Drive revenue by selling boats to achieve and exceed monthly and annual sales goals
• Actively maintain an accurate customer lead list, recording all interactions in the CRM system
• Provide weekly sales and lead updates to the sales manager
• Consistently communicate and collaborate with other departments and dealership locations on leads and upcoming sales opportunities
• Maintain a clean, organized and visually appealing sales lot and showroom display
• Work extended hours during peak boating season to maximize sales opportunities
• Prepare and explain accurate sales contracts, ensuring timely signatures and proper documentation
• Conduct trade-in evaluations, assign fair market values and process pre-owned boat trades efficiently, collaborating with management and service as needed
• Stay informed about competitor offerings and maintain a competitive edge by demonstrating why the dealership provides superior value
• Keep up to date with the latest boating industry trends, including events, contests and boating community news, sharing insights with customers to educate and engage them
• Interact with service, parts and accessories customers to identify potential boat sales leads
• Foster collaboration with service, parts and accessories teams, identifying cross-selling opportunities and introducing customers to all dealership departments
• Upsell service, parts and accessories with every boat sale to maximize customer satisfaction and dealership revenue
• Perform additional duties as assigned by the supervisor

CUSTOMER & COMMUNITY ENGAGEMENT

• Develop and execute a proactive plan for community event participation, lake meet-ups and customer interactions to generate sales and build brand awareness
• Actively network with customers in the local and surrounding areas both online and in-person to foster relationships and drive engagement
• Listen attentively to customers to understand their boating needs and recommend tailored solutions
• Assist with demos and on-water events when needed, including traveling to different bodies of water, teaching, and collecting contact information for follow-up sales opportunities
• Be available and responsive to customers beyond standard business hours, ensuring excellent customer service and relationship-building

Knowledge, skills, abilities

§ Valid Boater’s License: A valid boater’s license required

§ Boating/Watersport Experience: Experience with boats required. Experience with watersports preferred and ability to learn how to use the products we sell and promote (surfing, skiing, etc.)

§ Trailering: Ability to trailer and launch boats required

§ Computer Skills: Microsoft Office basic skills required. Experience with CounterPoint and Dealership Advantage preferred

§ Communication: Ability to interact professionally with colleagues, clients, and company personnel, ability to communicate information clearly and effectively, both orally and in writing

§ Selling:Gain our customers trust through selling our products with enthusiasm and true passion

§ Organization: Ability to keep documents and tasks organized and prioritized, ability to multitask and stay focused

§ Flexibility: Ability to work outside of normal operating hours as needed

§ Customer Service: Ability to provide exceptional customer service to all current and prospective Company customers

§ Humility:Ability to honestly and openly communicate any mistakes or mishaps made and learn from them

The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

· Education: High school diploma or equivalent required; bachelor’s degree in business, marketing or a related field is a plus.

· Experience: Three years prior experience in boat sales, marine industry or powersports sales preferred. Strong knowledge of boating, watersports, and marine equipment preferred.

· Licenses & Certification: Valid boater’s license required. Valid driver’s license with a clean driving record required.

· Technical Skills: Proficiency in Microsoft Office Suite (Word, Excel, Outlook). Experience with CRM systems, inventory management software, and dealership sales platforms is a plus.

The work environment and physical demands listed below are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities.

• Work Environment: The noise level in the work environment is usually medium to loud. The shop can be moderately dirty, in the winters is it colder and in the summer it can be hot. Outdoor work is expected. Work performed on water is also expected.
• Physical Demands: While performing the duties of the job, the employee is regularly required to stand, sit, or crouch for extended periods of time and regularly required to walk. Employee regularly uses hands and fingers to touch, feel, and handle. Employee regularly stoops, kneels, bends at the waist, and reaches. Employee is frequently required to speak and hear. Must be able to lift up to 80 pounds on occasion.

Job Type: Full-time

Pay: $20.00 - $50.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance

License/Certification:

• Boaters Education Certificate (Required)

Work Location: In person