AMERICAN DRAPERY BLIND & CARPET INC. dba AFB Floors

POSITION SPECIFICATIONS: Vice President of Sales, Exempt

DEPARTMENT: Sales

REPORTS TO: CEO

SUPERVISES: AFB Sales Team

PAY RANGE: $150K - $175K base plus performance incentive. Performance-based incentives aligned to revenue growth, margin performance, and strategic milestones. Long-term growth opportunity aligned with progression into senior revenue leadership.

About AFB Floors: We are a leading provider of flooring products to multifamily and commercial owners, managers, and developers. At AFB Floors, we prioritize a core purpose of creating beautiful interiors for rental properties, built upon our core values.

Core Values:

• Determined – Exhibit a tenacious work ethic, a distaste for failure, and intense desire to achieve success with a personal stake in the company’s performance.
• Accountable – Embrace our collective commitments to each other, recognizing each contribution builds reliability and trustworthiness.
• Evolving – Question the status quo, elevate our standards, welcome challenges, and be proud of what we’re building.
• Urgent – Recognize that success depends not only on strategic planning but also on swift and effective execution.

Basic Function:

AFB Floors is seeking a Vice President of Sales to lead and scale our revenue across three core business verticals- multifamily flooring replacement, renovation, and new construction- while supporting continued geographic and channel expansion.

This role will build upon a strong foundation in multifamily flooring while accelerating growth and structure across additional service lines. The VP of Sales will accelerate revenue growth, strengthen go-to-market strategy, and enhance the consistency and predictability of our sales organization. They will partner closely with executive leadership to expand market share, deepen key client relationships, and build a disciplined, data-driven sales function.

Core Competencies:

• Strong preference for experience selling B2B in the multifamily property management and development industry.
• Proven experience driving revenue growth in a $10M–$100M B2B services, construction, or building products environment.
• Experience managing or scaling multiple revenue streams (recurring, project-based, and/or bid-driven).
• Strong background in sales process design, CRM implementation, and pipeline management.
• Experience in multi-location or regional service organizations.
• Demonstrated financial acumen, including margin awareness and pricing discipline.

Primary Role & Responsibilities:

Revenue Growth & Segment Expansion

• Driving revenue growth across current multifamily business verticals including the replacement, renovation, and new construction channels.
• Develop and execute go-to-market strategies tailored to each segment and customer type.
• Increase pipeline depth and consistency across all verticals, creating meaningful growth acceleration in renovation and new construction.

Sales Systems & Infrastructure

Enhance and scale the company’s sales operating systems, including:

• CRM (HubSpot) optimization and structure
• Pipeline management standards
• Forecasting processes and reporting cadence
• Strengthen data visibility and forecast accuracy to support informed decision-making.
• Establish clear performance metrics and accountability across the sales organization.

Team Leadership & Organizational Development

• Lead and develop the existing sales organization
• Enterprise & Key Account Strategy
• Strengthen engagement with key clients.
• Partner with internal stakeholders to align account strategy across markets and service lines.
• Increase penetration and long-term account retention within key client portfolios.

Expansion Strategy

Lead sales strategy for new geographic markets, including:

• Target account identification
• Pipeline development
• Coordination with branch leadership on execution
• Provide input into market entry planning based on revenue opportunities and client demand.

Pricing & Deal Strategy

• Collaborate with executive leadership to align pricing strategy with market positioning and value delivery.
• Ensure disciplined pricing practices that support long-term client relationships and margin integrity.
• Develop innovative, disciplined, and leading service level programs that further enhance value to clients.

New Vertical Growth

• Identify and evaluate opportunities for new products, services, and customer segments.
• Assess new verticals based on strategic fit, margin potential, and operational readiness.
• Support thoughtful expansion into adjacent opportunities while maintaining focus on core business growth.

Success Metrics

Performance will be evaluated based on:

• Revenue growth across all multifamily business segments (primary metric)
• Pipeline expansion and consistency
• Growth in key and multi-market client relationships
• Forecast accuracy and sales visibility
• Adoption and effectiveness of sales systems and processes
• Progress toward scaling multifamily renovation and construction business units
• Ensure disciplined pricing practices that support long-term client relationships and margin integrity.
• Develop innovative, disciplined, and leading service level programs that further enhance value to clients.

Growth Opportunity

This role is designed to expand into a senior executive leadership position overseeing revenue strategy as AFB Floors continues to grow its geographic footprint and service offerings.

Qualifications:

The ideal candidate will:

• Bring a builder mindset with the ability to scale systems and teams
• Balance strategic thinking with hands-on execution
• Operate effectively in a collaborative leadership environment
• Be adaptable and comfortable navigating evolving business priorities
• Hold teams accountable while developing talent and performance
• Maintain disciplined, value-based selling practices

Physical/Sensory Requirements:

• Ability to exert 20-50 pounds of force occasionally and/or 10-25 pounds of force frequently.
• The employee is required to use hands and fingers for tasks and occasionally stand, walk, stoop and reach.
• Noise levels may vary from moderate to noisy.
• Ability to lift, carry, push, or pull objects as part of the duties.
• For more information regarding the work environment, physical, and mental requirements, please contact AFB Floors hiring manager

Benefits:

• Medical, Dental, and Vision insurance
• Life Insurance
• Health Savings Account
• 401(k) with employer match
• Roth IRA
• Paid Vacation

Equal Opportunity Statement: AFB Floors is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. Accommodations are available upon request in accordance with the Americans with Disabilities Act and Washington State law

Washington State Transparency Law:

• AFB Floors follows the Washington State Pay Transparency Law effective July 2025

Pay: From $215,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Kent, WA 98032