The Chevrolet Communications Senior Manager (Strategic Communications) is a senior people leader and the strategic communications lead for Chevrolet. This role owns a distinct business area within GM Global Communications and is responsible for defining and leading Chevrolet’s integrated communications strategy across brand, product, business, and reputation priorities.

Operating with broad autonomy and a long-term perspective, this leader will help set the communications agenda for Chevrolet Communications, translate enterprise and brand priorities into clear strategic plans, and ensure communications is embedded early in key business decisions.

The role serves as a senior counselor to the Director, Chevrolet Communications, and other GM leaders, and will at times act as a proxy for Chevrolet Communications with senior leadership, cross-functional partners, and external stakeholders.

We’re looking for a communicator who leads with insight. This person is fluent in research, data, and cultural intelligence—and knows how to translate those inputs into bold, resonant Chevrolet storytelling. They define success upfront and use measurement and performance to continuously refine messaging and sharpen strategy—ensuring our work doesn’t just land but drives impact.

This leader will also oversee the policies, standards, governance, and operating rhythms that shape how Chevrolet communicates across earned media and key stakeholder audiences, while leading a high-performing team of managers, individual contributors, and agency partners to deliver measurable results.

Key Responsibilities:

Strategic Leadership & Planning

• Define and own Chevrolet’s integrated communications strategy, aligned to brand, product, and enterprise objectives.

• Translate business priorities into clear communications strategies, annual plans, operating priorities, and KPIs.

• Critically, this candidate brings a deep facility with research, data, and insights—and a proven ability to translate them into compelling Chevrolet storytelling and communications strategy.

• Grounds Chevy storytelling in real insight. Leverages audience research, cultural intelligence, and competitive context to shape narratives that resonate with core Chevy audiences—rooted in what people care about, not just what we want to say.

• Connects product truth to human insight. Synthesizes complex inputs (vehicle features, EV transition, technology, customer usage) into clear, emotionally compelling insights that unlock stronger storytelling across media, content, and executive platforms.

• Moves from data insight narrative. Consistently translates research into sharp, actionable insights that inform messaging frameworks, campaign ideas, and proactive story development (not just validation after the fact).

• Interrogates relevance and differentiation. Uses insights to pressure-test whether our stories are truly distinctive for Chevrolet—and ensures we’re showing up in culture in ways that are meaningful, not generic.

• Defines success upfront. Builds measurement into every initiative—from major launches to always-on storytelling—with clear KPIs tied to brand, reputation, and business impact.

• Uses performance to sharpen strategy. Analyzes media outcomes, audience engagement, and narrative traction to continuously refine messaging, optimize channels, and inform where Chevy should lean in next.

• Closes the loop with agencies and analytics partners. Ensures insights and measurement are consistent across internal teams and partners (e.g., Weber, analytics, research), creating a single source of truth for performance and learnings.

• Drives a “test and learn” culture. Embeds rapid learning cycles into Chevy comms—using pilot stories, content tests, and channel experimentation to generate insights that scale across future work.

• Elevates comms as a strategic function. Positions research and measurement not as reporting exercises, but as essential inputs that shape decisions, prioritize investment, and strengthen the Chevrolet brand over time.

• Provide strategic counsel to senior leaders on communications implications, narrative direction, reputational considerations, and stakeholder dynamics.

• Anticipate market, cultural, competitive, and reputational developments and convert them into clear strategic recommendations and communications opportunities.

• Establish and steward the governance, standards, playbooks, and decision frameworks that guide Chevrolet communications across major initiatives and moments.

• Shape upstream planning by ensuring communications is embedded early in launches, announcements, partner ships, and other high-priority business decisions.

Earned Media, Narrative Development & Reputation Management

• Lead Chevrolet’s earned-first communications strategy across product, brand, corporate, and reputational priorities.

• Set the narrative architecture, messaging frameworks, and storytelling approach for Chevrolet’s most important communications efforts.

• Build and maintain senior-level relationships with top-tier media, editors, producers, and influential external stakeholders relevant to Chevrolet’s business and brand agenda.

• Drive proactive storytelling that strengthens Chevrolet’s relevance, reputation, and differentiation in the market.

• Identify emerging risks and sensitive issues early, and guide the organization on response strategies with sound judgment and strong executive presence.

• Ensure consistency, quality, and strategic discipline across press materials, talking points, executive communications, and other externally facing content.

Integrated Campaigns, Launches & Enterprise Initiatives

• Lead cross-functional and agency teams to develop and execute integrated communications programs that support Chevrolet vehicle launches, business priorities, and brand-building efforts.

• Partner closely with Marketing, Brand, Product, Social, Experiential, and other teams to align communications strategy with enterprise goals and commercial priorities.

• Own the measurement framework for Chevrolet communications, including success metrics, reporting, and performance optimization.

• Use data, insights, and outcomes to refine strategy, reallocate effort, and improve impact over time.

People Leadership & Stakeholder Management

• Lead, coach, and develop a high-performing organization, including internal team members and agency partners, with clear priorities, expectations, and accountability.

• Build team capability and bench strength over time, ensuring the organization evolves with Chevrolet’s business needs and the broader communications landscape.

• Make and influence staffing, resourcing, and capability decisions in support of long-term success.

• Set clear direction across a complex stakeholder environment, aligning competing priorities and driving decisions on high-visibility issues.

• Navigate sensitive and conflicting situations with sound judgment, maturity, and strong influence skills.

• Model the highest standards of writing, strategic thinking, stakeholder leadership, and executive presence.

Required Qualifications:

• 17+ years of experience in strategic communications, external communications, public relations, corporate affairs, brand communications, product communications, or related fields.

• Significant experience in senior communications leadership roles, ideally spanning both in-house and agency environments.

• Proven ability to set communications strategy for a complex business or brand area and translate that strategy into actionable plans, resource priorities, and measurable outcomes.

• Deep experience advising and influencing senior leaders on high-stakes communications, reputational issues, and business-sensitive decisions.

• Strong earned media background, including development of narratives and campaigns that secure meaningful, high-quality coverage and advance business objectives.

• Demonstrated experience leading complex, multi-stakeholder initiatives with enterprise impact.

• Demonstrated people leadership experience, including leading managers and individual contributors, building teams, coaching talent, driving performance, and developing long-term capability.

• Exceptional writing, messaging, and storytelling skills across press materials, executive communications, presentations, and strategic plan

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is $185,700 - $259,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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