Job Description
Senior Software Engineer, CMS & Digital Experience
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Austin TX IT Innovation Center or Warren Michigan GM Technical Center 3-4 days per week (T-W-Th)
The Role
We are seeking a highly skilled Senior Software Engineer to join our digital commerce engineering team, with a primary focus on Adobe Experience Manager, headless content architecture, and digital customer experience optimization.
This role will help design, build, and evolve the content and experience capabilities that power our eCommerce platform. The ideal candidate has strong experience with Adobe Experience Manager, SSR Adobe Target, front-end integration patterns, and scalable digital experience delivery.
As a Senior Software Engineer, you will work closely with product managers, designers, content authors, architects, and cross-functional engineering teams to deliver high-quality, scalable, and maintainable solutions that improve content velocity and customer experience. You will also be expected to communicate effectively with both technical and non-technical stakeholders and contribute to a collaborative team environment.
What You’ll Do
- Design and evolve scalable Content Fragment models, taxonomy, and folder structures to support multi-market, multi-locale digital experiences.
- Platform Integration: Integrate AEM and Target with headless front-end applications, commerce platforms, APIs, analytics tools, and downstream enterprise systems.
- Content Architecture: Define and implement content models, component structures, templates, and publishing workflows that enable scalable authoring and reuse.
- Engineering Quality: Write clean, modular, secure, and reusable code while following engineering best practices, coding standards, and architectural guidelines.
- Optimization: Improve site performance, scalability, accessibility, SEO, and maintainability across CMS-driven experiences.
- Experimentation: Contribute to the implementation and evolution of SSR experimentation, targeting, and personalization capabilities in partnership with product and analytics teams.
- Collaboration: Work closely with cross-functional teams to translate business requirements into well-designed technical solutions.
- Problem Solving: Troubleshoot and resolve platform, integration, authoring, and content delivery issues across development, test, and production environments.
- Mentorship: Provide technical guidance to other engineers, participate in code reviews, and support knowledge sharing across the team.
- Innovation: Stay current on emerging trends in enterprise CMS, headless architecture, composable commerce, and digital experience platforms, and recommend improvements where appropriate.
Your Skills & Abilities (Required Qualifications)
- 5+ years of professional software engineering experience, with strong hands-on experience with Adobe Experience Manager and SSR Adobe Target.
- Experience designing systems for multi-market / multi-locale content delivery
- Experience integrating CMS platforms with front-end frameworks, backend services, and RESTful/GraphQL APIs.
- Solid understanding of component-based architecture, content modeling, and reusable design patterns.
- Experience working in cross-functional product and engineering teams in an agile development environment.
- Strong debugging, troubleshooting, and problem-solving skills.
- Excellent communication and collaboration skills, including the ability to explain technical concepts to non-technical stakeholders.
- Ability to work effectively in a team environment and build strong working relationships.
What Will Give You A Competitive Edge (Preferred Qualifications)
- Experience with Shopify or Shopify Plus, including storefront, content, or commerce integrations.
- Experience with Hydrogen, Remix, or other SSR frameworks
- Experience in eCommerce platforms and digital commerce business flows.
- Additional experience with React and modern front-end ecosystems is a plus.
- Experience with CI/CD pipelines, automated testing, and modern development tools.
- Exposure to cloud-native architectures and API-first platform design.
#LI-CK1
Gm does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship (e.g., h-1b, tn, stem opt, etc.) Now or in the future.
GM may support relocation for this position.





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General Motors (GM)Austin, TX$111K - $157K (Glassdoor est.)Platform Integration: Integrate AEM and Target with headless front-end applications, commerce platforms, APIs, analytics tools, and downstream enterprise……30d+