Role: New Business Development Lead, Sales

Location: New York City (LIC Office)

Reports to: Director of Sales & Marketing

Comp Range: $100,000-130,000 per year

Role Overview

The New Business Development Lead is a commercially driven sales professional focused on identifying, pursuing, and closing new revenue opportunities for Manic Panic—domestically and internationally. This is primarily a hunter role: building pipelines, opening new doors, and expanding Manic Panic’s footprint across retail, professional, e-commerce, and distributor channels. The role also maintains a select portfolio of existing key accounts to support continuity and growth.

This is a senior, high-impact role for someone who can both think strategically and execute flawlessly.

Key Responsibilities

· New Business Development

o Identify, pursue, and close net-new accounts across domestic and international markets

o Build and manage a robust pipeline; track health, conversion metrics, and activity in CRM

o Execute outbound prospecting via cold outreach, social selling, trade shows, and industry events

o Manage the full sales cycle—from first contact through proposal, negotiation, and close

o Develop territory and market-entry plans; prioritize and pursue high-potential prospects

· Account Management & Growth (Existing Accounts)

o Serve as the day-to-day point of contact for an assigned portfolio of existing accounts during an initial transition period

o Conduct regular business reviews to assess performance, surface risks, and identify growth opportunities

o Deepen relationships with buyers, planners, and category managers to strengthen Manic Panic’s position within each account

o Identify and pursue upsell, cross-sell, and shelf expansion opportunities within the existing base

o Coordinate with internal teams on promotions, new item setup, and seasonal programs for assigned accounts

· Sales Presentations & Negotiations

o Deliver compelling pitches and presentations tailored to buyers, distributors, and retail leaders

o Negotiate terms, promotional programs, and long-term partnership agreements

o Attend trade shows and off-site meetings, domestic and international, as needed

· Cross-Functional Collaboration

o Partner with Marketing, Supply Chain, Product Development, and Operations to align on launches, promotions, and fulfillment

o Coordinate with Retail Marketing and distributors on product setup, onboarding, and brand training

· Reporting & Performance

o Deliver accurate sales forecasting, pipeline reporting, and market performance analysis

o Monitor account and territory performance on a weekly, monthly, and quarterly basis

· Additional responsibilities as needed

Qualifications

· 6–10+ years of experience in sales or new business development, ideally in beauty, personal care, or consumer lifestyle brands

· Demonstrated track record of building pipeline and closing new accounts; experience with major retail or global accounts a plus

· Proven ability to meet or exceed multimillion-dollar revenue targets

· International sales experience and understanding of regional market dynamics

· Exceptional presentation, negotiation, and relationship-building skills

· Strong business acumen—comfortable interpreting data and driving strategy

· Organized, polished, and at ease engaging with executives, partners, and founders

· Must be based in the New York City metro area

Who You Are

· A driven hunter energized by prospecting, pipeline building, and closing

· Equally comfortable forging new relationships and navigating complex organizations

· A global thinker who thrives in a fast-paced, creative environment

· Passionate about vibrant beauty, self-expression, and the Manic Panic lifestyle

Compensation & Benefits

· Competitive salary + performance-based commission

· Health, dental, vision

· Paid time off & holidays

· Brand product allowance

· Opportunities for domestic and international travel

About Manic Panic

Manic Panic is the original, iconic creator of vivid and expressive hair color. For nearly five decades, we’ve defined alternative beauty culture through bold creativity, cruelty-free products, and a lifestyle rooted in self-expression. Today, Manic Panic is a global brand sold in 40+ countries and continues to expand its reach across retail, professional, and international markets.

This description of essential functions shall not be considered an exclusive listing of job duties required for this position. This list may change from time to time consistent with Manic Panic’s needs. Manic Panic is committed to providing reasonable accommodations to an employee with a physical or mental disability so that they can perform the essential functions of their job as long as such accommodation does not create an undue hardship.

Manic Panic is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $100,000.00 - $130,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person