Creative Ops Lead — Brand, Content Systems & AI Workflows

Remote · Contractor · Long-term opportunity

Read this before applying.

NEW ERA Digital Marketing helps painting contractors across the U.S. and Canada grow through paid ads, appointment booking, and better growth systems.

We are not building a generic content machine.

We are building a founder-led, proof-driven content system that helps painting contractors trust us before they ever book a call.

That means our content cannot sound generic.

It cannot be random posts for the sake of posting.

It cannot be AI-generated content with no judgment behind it.

It has to come from real market signals, client proof, sales conversations, contractor pain points, founder perspective, and performance feedback.

That is why we are hiring a Creative Ops Lead.

This role is for someone who can help turn raw ideas, sales insights, client wins, founder notes, Looms, comments, DMs, and AI-assisted drafts into a clean content operating system.

This is not just a content creator role.

This is not just a video editor role.

This is not a social media scheduler role.

You are here to help build the system behind the content.

The Mission

Make Daniel the strategic voice, not the content operations bottleneck.

You will help capture signals, organize ideas, create briefs, support AI-assisted scripting, coordinate editor handoff, manage revisions, protect brand quality, and feed performance learnings back into the next content cycle.

The goal is simple:

NEW ERA should publish better content with less chaos.

The content system should make it easier to know:

• what ideas matter
• what Daniel should record
• what editors need
• what is ready to publish
• what needs approval
• what performed
• what should be repeated, refreshed, or retired

You help make that real.

What You Will Own

You will help own:

• Content signal intake
• Weekly idea backlog
• Content pillars and series organization
• AI-assisted scripting workflow
• Founder recording briefs
• Editor briefs
• Revision workflow
• Publishing coordination
• Content reporting
• Creative refresh cadence
• Brand governance support
• Paid / organic creative learning loop
• Documentation of the creative operating system

What Good Creative Ops Looks Like Here

Good creative operations is not just posting more.

It means the right ideas move through the system without Daniel having to rebuild the strategy every time.

A strong creative system:

• captures real signals
• turns those signals into useful ideas
• creates clear recording briefs
• gives editors better direction
• keeps revisions organized
• protects brand quality
• uses AI without blindly trusting it
• tracks what works
• improves the next cycle

The best person for this role knows how to create structure without killing the voice.

AI Boundary

We use AI.

We want to use it more.

But AI does not own the brand.

AI can help with:

• research
• signal clustering
• first-pass hooks
• outlines
• caption drafts
• repurposing ideas
• summaries
• QA checks

Human judgment owns:

• truth
• taste
• founder voice
• brand meaning
• claims
• proof
• offers
• positioning
• final public-facing approval

If you blindly trust AI output because it sounds good, this is not your role.

Your job is to use AI backstage while protecting the quality of what goes on stage.

What Success Looks Like

First 30 Days

You understand NEW ERA’s market, offer, audience, proof, voice, and current content workflow.

You audit the current content system.

You identify where ideas are coming from, where they get stuck, what Daniel still has to do manually, and what needs to be cleaned up first.

You help create the first clean version of:

• signal intake
• idea backlog
• founder recording brief format
• editor brief format
• weekly content workflow
• content review process

First 60 Days

The weekly content workflow is cleaner.

Daniel has clearer recording briefs.

Editors receive better direction.

Revisions are easier to manage.

AI is helping with drafts, summaries, hooks, and repurposing without lowering quality.

Performance learnings are being captured.

First 90 Days

There is a repeatable content operating rhythm.

The team knows what ideas are approved, what Daniel needs to record, what editors are working on, what is ready for review, what is published, and what should be learned from performance.

Daniel is still the strategic voice.

But he is no longer the content operations bottleneck.

Tools You May Work With

You do not need to be an expert in every tool, but you should be comfortable learning and working inside tools like:

• ClickUp
• Google Drive
• Google Docs
• Google Sheets
• Loom
• Canva
• CapCut
• Descript
• ChatGPT
• Claude
• Meta Business Suite
• Social scheduling tools
• AI / internal agent tools as the system grows

Who We Want

You are a strong fit if:

• You have managed content operations or creative workflows.
• You can turn raw ideas into organized content plans.
• You can create clear briefs for founders and editors.
• You write clearly.
• You understand brand voice.
• You know how to use AI without letting it lower quality.
• You can tell the difference between a good-sounding claim and a true claim.
• You are organized enough to run a weekly content rhythm.
• You can manage revisions without creating chaos.
• You care about proof, quality, and trust.
• You want to help build a long-term creative operating system.

Who We Do Not Want

This is probably not the right role if:

• You only want to make random social media posts.
• You need Daniel to tell you every idea to create.
• You blindly trust AI output.
• You do not understand brand risk.
• You cannot write clearly.
• You are disorganized with creative workflows.
• You treat content as volume instead of signal, trust, and positioning.
• You do not like documentation.
• You cannot create clear instructions for editors.
• You want to publish without approval.
• You are looking for a basic social media assistant role.

Bonus Experience

Bonus points if you have experience with:

• Founder-led content
• Agency content systems
• Personal brands
• B2B marketing
• Local service businesses
• Home improvement or contractor markets
• Short-form video workflows
• Content calendars
• Scriptwriting
• Editor management
• AI-assisted content workflows
• ClickUp or Notion content systems
• Paid / organic creative learning loops

Approval Boundaries

This role can move fast, but it does not have unlimited approval.

Daniel approval is required before:

• final public-facing content
• final scripts
• final videos
• website copy changes
• sales asset changes
• case study claims
• ROI / revenue claims
• offers
• guarantees
• brand positioning changes
• live paid creative use
• agentic workflow changes that affect public-facing output

You can gather signals, organize backlog, draft hooks/scripts, create recording briefs, create editor briefs, prepare content calendars, draft reports, and document workflow improvements without approval.

But final public-facing judgment stays human.

Hiring Process

1. Application Review

2. Culture Survey Index

3. Tool / Experience Screen

4. Creative Systems Work Sample

5. Technical Creative Ops Interview

6. Practical Content Scenario

7. Final Founder Interview

8. Reference Check

9. Offer

We use work samples because we care about how you think.

Polished resumes are not enough.

The Application

At the top of your application, write:

SIGNAL

Then include:

1. Your creative/content operations experience.

2. Examples of content workflows, briefs, scripts, calendars, or systems you have built.

3. Your experience working with founders, CEOs, coaches, agency owners, or personal brands.

4. How you use AI in content workflows.

5. What you believe should always require human review.

6. Tools you have used.

7. Your expected monthly compensation in USD.

8. Your availability and time zone.

Generic applications will not pass.

Show us how you think.

Show us how you organize creative work.

Show us that you understand AI can help the system, but it cannot replace judgment.

Compensation

Remote contractor role to start.

Compensation depends on experience, country, availability, communication ability, creative operations experience, writing ability, AI workflow judgment, and how independently you can help operate the system.

We are looking for the right long-term person, not the cheapest applicant.

As the role grows, responsibility and pay can grow with it.

Final Note

If you are the right person for this role, you probably already know it.

You like turning messy ideas into clean systems.

You care about voice, proof, and quality.

You can use AI without letting it make the work generic.

You can make the founder’s content process lighter.

Apply with specifics.

Show your thinking.

Show what you have built.