Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a Senior Merchant to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity!

Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies.

At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load.

Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born.

We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!

We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint.

The Opportunity

As our Senior Merchant, you will play an important role in shaping the product strategy behind Poppy & Peonies’ continued growth. Working closely with our Design and Creative teams, you will help lead assortment strategy, category growth, and the product lifecycle from concept to launch, ensuring every product feels true to our brand, resonates with our customers, and supports commercial success.

You will help guide what we create, how we position it, and how our assortment evolves as we grow into new categories and markets. Sitting at the intersection of design, data, and customer insight, you will bring a thoughtful, trend-aware perspective to the products we bring to life.

This is a special opportunity for someone who is genuinely passionate about handbags and accessories and excited by the chance to shape a product assortment that customers truly connect with.

Are you passionate about building product assortments that resonate with customers?
Do you have a strong point of view on trends, especially in handbags and accessories?
Do you thrive in fast-growing consumer brands where product strategy drives success?

If you answered yes, yes, and yes—keep on reading!

More About the Role

• Lead assortment planning and category strategy across Poppy & Peonies’ product portfolio.
• Analyze product performance data to identify opportunities for growth, optimization, and category expansion.
• Partner closely with the Design and Creative team to shape product direction, ensuring concepts align with both brand vision and commercial performance.
• Bring a strong trend-forward perspective, continuously monitoring the handbag and accessories market, competitor activity, and emerging styles to inform product decisions.
• Identify emerging trends and customer needs that can inform new product opportunities.
• Develop pricing and product positioning strategies that support both brand perception and margin targets.
• Evaluate product performance across key metrics including revenue, margin, and sell-through.
• Work closely with marketing teams to support product storytelling, launches, and campaigns.
• Collaborate with the Inventory Planner to ensure inventory levels align with product demand and assortment strategy.
• Continuously evaluate the product portfolio to identify opportunities to refine the assortment and strengthen top-performing categories.
• Support the expansion of Poppy & Peonies into new product categories and markets.

What You Bring to the Role

• You have 6+ years of experience in merchandising, buying, or product strategy within handbag industry
• You have direct experience in handbag or accessories buying/merchandising, with a strong understanding of the category.
• You are highly trend-aware and deeply immersed in the handbag and accessories space - you know what's emerging, what's performing, and what competitors are doing at a commercial level.
• You understand how product, pricing, and positioning influence customer demand.
• You are highly collaborative and enjoy working cross-functionally with marketing, product, and operations teams.
• You thrive in fast-growing environments where product strategy plays a key role in business success.
• You have strong business judgment and the confidence to make recommendations that influence product direction.
• Experience within consumer brands, fashion, accessories, or DTC e-commerce is a strong asset.

Location

Interview Process

• Annual salary ranges from $110,000-140,000 USD
• Health benefits coverage
• 15 paid vacation days
• $250 annual period & menstrual budget
• $1,000 annual allowance towards Poppy & Peonies product
• $400 home office setup allowance

Our Commitment to you.

Like Bloom, Poppy & Peonies is proud to be an equal opportunity workplace. We are committed to equitable employment practices and do not discriminate on the basis of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

We’re looking for motivated, compassionate people who are excited to contribute, grow with the team, and support the values that Poppy & Peonies believes in.

Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to sarah@buildwithbloom.com.

We believe transparency matters, especially as technology evolves.

At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.

About Bloom

Bloom is a full-service workplace design consultancy representing Poppy & Peonies at they build their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!