ABOUT US:

TargetPath is a consultancy that helps technology companies reach their potential faster with a higher probability of success. We provide a veteran team that works alongside the client to develop and execute a business plan, a go-to-market approach, and an operational strategy.

POSITION SUMMARY:

The Retail Marketing Coordinator is responsible for supporting marketing communication and retail marketing projects for various brands and categories being sold through mass-market & specialty retail, online, and reseller channels both B2B and B2C. Specific functions include channel partner support, collateral, online assets, graphic design, social media management, , channel and retail-company-specific tradeshows & events. Working with the Marketing and Sales team, and external vendors, the Retail Marketing Coordinator projects support demand generation, sell-through, and marketing across all channel partners and internal TargetPath marketing initiatives.

ESSENTIAL FUNCTIONS:

Channel Partner Support

-Sales resources (custom presentations, sales collateral, launch and product assets)

-Create email campaigns to partners with measurable call to action

-Merchandising

• Aid execution of detailed merchandising plan with partners to maximize brand exposure
• Aid in development of various in-store POP displays
• Aid in POP sourcing including suppliers, end-product, and schedules

-New product launch materials and updates

• Develop / maintain selling tools
• Audit product marketing sheets
• Effectively communicate launch within the channels

-Create internal trackers / Monday.com for channel activities per channel or partner

Collateral

• Graphic design and copy through various graphics programs
• Maintain & update partner and brand specific collateral
• Manage print collateral such as business cards, inventory & print runs, as needed, for internal and channel partners within budget
• Manage SWAG orders as needed for internal and channel partners within budget

Web & Online Content

• Collaborate with the marketing managers to aid online marketing projects, including email campaigns, product launches, keyword-based search advertising with partners
• Asset toolkit build outs for partners to utilize on their own web pages
• Collateral management for external partners
• Build sheet management for partner item setup
• Audit and work to fix minor grammar, brand or imaging issues with partner detail pages
• Aid in product listing optimization of partner detail pages
• Maintain and edit the TargetPath website

Social Media

• Planning to align with the clients overall company strategy
• SoMe content for various brands and through various social channels
• Assist in developing and compiling monthly messaging calendars and write copy for all social posts.
• SoMe calendar planning around events, launches and drive time
• SoMe responses through DM or comments

Events

• Provide pre-event support for shows & events, including preparing event orders, literature, SWAG & partner seeding kits, shipping and ensuring on-time delivery of materials
• General administrative assistance to the channel marketing, marketing, and sales team

OTHER RESPONSIBILITIES:

• May complete desktop publishing assignments including email communications, bulletins, HTMLs etc.
• May provide additional editing support for MarCom and sales activities

QUALIFICATIONS:

• BS degree in Marketing, News media or relevant field
• Proven experience in Social Media or Marketing within the Consumer Electronics or Fashion industries preferred
• Expertise in multiple social media platforms
• Knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to grasp future trends in digital technologies and act proactively
• Excellent verbal and written communication skills, with great creativity
• Multitasking and analytical skills
• Tech savvy with a high degree of proficiency in the Microsoft Office Suite of products; working knowledge of photoshop preferred
• Graphic design and/or photography skills/experience highly desirable

OTHER:

• Ability and willingness to work nights or weekends for tradeshows or events

MISC.:

• Position will be based in Wilsonville, OR
• Full benefits package, including medical/vision/dental, Long Term Disability, Life Insurance, FSA, 401(k), PTO and Paid Holidays

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person