Job Overview

Rocky Mountain Forest Products is a $30M+ building materials distributor serving contractors across Colorado for over 50 years. We're looking for a VP of Sales to build and lead a single, data-driven sales organization across both our Wheat Ridge (WR) and Colorado Springs (CS) divisions — someone who can unify how we coach, track, and grow our sales teams company-wide.

We're a 50-year-old company that operates like one far younger. Data isn't a buzzword here — it's the engine we already run on, and we expect this role to help us push it further.

This role splits time between the WR and CS divisions, with regular in-person presence at both locations.

Compensation: Competitive base salary of $130,000–$160,000, plus an uncapped performance incentive. Exceptional performers have unlimited earning potential and can earn well above $210,000 annually.

What You'll Own

• Full ownership of sales performance and strategy across both the WR and CS divisions
• Direct oversight of division-level sales managers, with accountability for consistent standards, coaching, and reporting across both teams
• Building and standardizing a single, data-driven performance system — pipeline health, quote follow-up cadence, profit margin trends, activity levels — using Salesforce and internal reporting tools
• Driving active new business prospecting and pipeline growth across both divisions, not just management of existing accounts
• Designing and evolving tiered performance goals calibrated to individual and team-level historical performance
• Partnering directly with ownership on quota setting, territory strategy, comp design, and sales headcount planning
• Championing full adoption of CRM and reporting infrastructure — and future platforms like RockyOS — across all sales personnel
• Serving as the senior sales voice in leadership and board-level discussions on pipeline, forecasting, and revenue strategy

What We Need From You

• 6+ years in senior sales leadership, including experience managing managers
• Deep, hands-on experience using data to drive sales decisions — you should be genuinely energized by it, not just tolerant of it
• Direct experience with quota setting and quota calculations, and the ability to quickly get up to speed on our existing forecasting models and processes
• A track record in a performance-driven role where you're held to — and hold others to — hard numbers, not just activity or tenure
• Comfort learning and adopting new tools quickly, including AI-powered systems — we're building an internal platform that leans heavily on AI, and you'll need to move fast with it
• A demonstrated track record of using data to change rep and manager behavior across multiple teams or locations
• Proven ability to drive new business development and prospecting discipline at scale, not just manage an existing book
• Direct, high-accountability leadership style — comfortable holding managers accountable with numbers, not just tenure
• Experience unifying sales processes or standards across multiple locations or divisions
• Experience leading both inside and outside sales models, with the ability to drive performance across each — our team is primarily inside sales today, with outside sales as a growing part of the mix
• Bilingual (English/Spanish) a plus given our contractor customer base

Note: building materials or distribution industry experience is not required. We're far more interested in strong, data-driven sales leaders who can step into this role and help us accelerate — the industry knowledge can be learned.

What Makes This Role Different

This is a build role, not a maintenance seat. We're actively modernizing how sales is led company-wide — real-time performance tracking, tiered goals instead of flat quotas, and a single standard of accountability across both divisions. You'll have direct ownership over how this function is built, not just a playbook handed to you to run.

Rocky Mountain Forest Products Equal Opportunity Employer

Pay: $130,000.00 - $160,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person