Champion Windows - Regional Director of Marketing (Hybrid - Cincinnati, OH)

Location: Cincinnati, OH

Pay Range: $130,000 - $165,000 base compensation. This range represents a good faith estimate of the expected base salary for this position. Final base salary will be determined based on factors including, but not limited to, the candidate’s education, experience, knowledge, skills, abilities, and alignment with market data.

Job Summary:

Regional Marketing Leadership

• Lead marketing and lead-generation activity across the assigned regional territory.
• Develop and execute regional marketing strategies aligned with company growth goals, market priorities, and sales capacity.
• Translate enterprise marketing direction into clear market-level plans, priorities, and execution standards.
• Monitor overall regional health through performance dashboards, media analytics, field feedback, and market-level trends.

Sales and Field Alignment

• Partner with regional and local sales leaders to understand lead demand, sales capacity, conversion trends, and market-specific needs.
• Maintain consistent feedback loops with sales and field marketing leaders to evaluate lead volume, lead quality, and the effectiveness of current marketing activity.
• Identify gaps between lead flow and sales capacity and proactively adjust market plans, channel mix, timing, or spend.
• Ensure marketing activity remains responsive to changing business conditions while maintaining disciplined execution and accountability.

Planning, Budgeting, and Strategy

• Collaborate with the VP of Marketing and internal marketing leadership to develop regional goals, plans, forecasts, and budgets.
• Manage regional budget allocation and spending across markets, channels, lead sources, and marketing programs.
• Evaluate tradeoffs and redirect investment based on performance, sales capacity, seasonality, and market opportunity.
• Contribute regional insights, lessons learned, and best practices to broader marketing strategy discussions.

Resource and Vendor Management

• Direct and coordinate internal marketing team members, field marketing leaders, agencies, lead providers, and other external partners to execute regional plans.
• Set clear expectations, priorities, timelines, and performance standards for internal and external partners.
• Evaluate vendor performance, lead quality, responsiveness, compliance, and return on investment.
• Address performance gaps promptly and recommend changes to resources, vendors, or investment when needed.

Performance Analysis and Optimization

• Create, monitor, and analyze regional marketing reports, media metrics, lead-generation KPIs, and return-on-investment measures.
• Assess performance by market, channel, vendor, lead source, and campaign to identify trends, risks, and opportunities.
• Translate data into clear recommendations and action plans for marketing, sales, and business leaders.
• Monitor results after changes are implemented and continue refining plans based on measured outcomes.

Cross-Functional Leadership and Communication

• Serve as a reliable and responsive marketing partner to sales, field, and operational leaders across the region.
• Communicate regional performance, risks, decisions, and resource needs clearly to marketing and business leadership.
• Build alignment across teams with different priorities and use data, sound judgment, and influence to move decisions forward.
• Perform other related duties as assigned.

Skills, Knowledge, and Abilities

• Deep knowledge of performance marketing, direct-response marketing, lead-generation strategy, and the full lead-to-sale funnel, including marketing KPIs, media measurement, attribution, budgeting, and return-on-investment analysis.
• Strong analytical and business judgment with the ability to identify the underlying business issue behind performance data, translate findings into practical action, and balance growth, lead quality, sales capacity, cost, and customer experience.
• Ability to manage marketing strategies, budgets, performance, and competing priorities across multiple locations or markets while aligning marketing investment with sales capacity, conversion performance, and local business conditions.
• Demonstrated ability to lead through influence and build alignment among internal marketing teams, sales and field leaders, agencies, lead providers, vendors, and executive stakeholders within a matrixed, geographically dispersed organization.
• Strong communication, collaboration, prioritization, and decision-making skills; proficiency with marketing analytics, reporting, and CRM platforms; and ability to travel approximately 25% based on regional business needs.

Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field strongly preferred; master’s degree or equivalent graduate-level business education preferred.
• Five or more years of experience in performance marketing, direct-response marketing, lead-generation management, or a closely related discipline required.
• Home improvement industry experience strongly preferred; candidates from other performance-driven, direct-response, or lead-generation-focused industries will be considered.
• Experience managing measurable marketing activity, budgets, and performance across multiple locations or markets, with direct accountability for defined KPIs and return on investment, required.
• Demonstrated experience leading through influence and coordinating internal marketing teams, sales partners, field-based stakeholders, agencies, lead providers, and vendors required.
• Experience with direct-response television, digital media, paid search/SEM, lead aggregators, and event-based marketing preferred; familiarity with call-center performance, lead disposition, sales conversion, and media attribution metrics also preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Ability to communicate by telephone, video conference, email, and in-person meetings for extended periods.
• Ability to travel approximately 25%, including occasional overnight travel to offices, markets, meetings, and marketing activities.
• Ability to work in office, market, and event environments and to stand or walk for extended periods when business needs require.

Success Measures:

• Lead volume and quality consistently meet or exceed regional sales demand.
• Field sales leaders view marketing as a reliable, responsive, and commercially focused partner.
• Marketing spend is allocated efficiently with clear return-on-investment accountability by market, channel, vendor, and lead source.
• Regional marketing plans are proactive, data-informed, and executed on time and within approved budgets.
• Vendor and agency performance is measured consistently, and underperformance is addressed promptly.
• Performance risks and opportunities are identified early and translated into specific, measurable actions.

Initial Priorities:

• Establish a clear baseline of regional lead volume, lead quality, sales capacity, channel performance, budget allocation, and vendor effectiveness.
• Build a consistent operating cadence with sales and field marketing leaders for reviewing demand, capacity, performance, and required actions.
• Identify the highest-priority market and channel opportunities and implement focused improvement plans.
• Confirm regional reporting, decision rights, budget controls, and vendor accountability so performance issues can be addressed quickly.