Key Responsibilities

• Market Research: Utilize market research to understand consumer and builder needs, identify market trends, and analyze the competitive landscape to inform product development and drive marketing strategies
• Product Positioning: Develop and refine product positioning and messaging to differentiate from competitors
• Go-to-Market Strategy: Execute Go-to-Market strategies for new product launches and feature updates
• Sales Enablement: Provide sales teams with the necessary tools, training, and information to effectively sell the product
• Product Launches: Develops and partners cross-functionally to execute product launch strategy and tactics. Leads the communications kick-off and strategy meetings for product launches by working cross-functionally
• Campaign Management: Plan and manage marketing campaigns to increase product awareness and adoption
• Performance Analysis: Evaluate product performance and marketing strategies, adjusting based on data-driven insights
• Cross-Functional Collaboration: Work closely with product development, sales, marketing, and other teams to ensure alignment and successful execution of product launches and Go-to-Market strategies
• Product Roadmap: Execute both short-term and long-term product roadmaps while optimizing a multi-branded product portfolio
• Lifecycle management: Oversee the entire lifecycle of your product category, from ideation to launch to end-of-life
• Follow up: Keep teams aware of changes to your category of products

• Interdepartmental activity: Participate in RCIs or other process improvement opportunities, as needed
• You Talk We Listen (YTWL): Responsible for all cases involving product features, benefits, and product feedback

• Bachelor’s degree in Marketing, Product Management, Business Administration, or Communications field or an equivalent combination of education and experience
• 8 or more years of executing go-to-market strategies and new product commercialization
• Consumer goods, home, or building products industry experience; Hearth industry experience preferred
• Experience with project management tools and methodologies
• Travel as needed to customer locations and events (35% or less)

• Go-to-Market Strategy Execution: Proven experience in planning and executing go-to-market strategies for new product launches
• Communication: Excellent verbal and written communication skills to effectively convey product value propositions and messaging including public speaking skills
• Analytical Thinking: Strong ability to analyze market trends, consumer/builder feedback, and sales data to inform and refine marketing strategies
• Product and Marketing Expertise: In-depth understanding of product positioning, competitive market positioning and marketing strategies
• Collaboration: Skilled in engaging with cross-functional teams, including Sales, Marketing and Product Development to ensure successful product launches
• Strategic: Ability to see the “big picture” and think both long-term and short-term to develop actionable and well-defined strategic marketing plans for your product category
• Consumer/Builder focused: Deep understanding of consumer and builder needs with the ability to provide clear and effective product solutions for your category