KidStrong Assistant General Manager

Position Type: Full-Time
Reports To: General Manager
FLSA Status: Non-Exempt
Compensation: $45k–$55k annually, plus bonus

Lead the Center. Develop the Team. Build Future-Ready Kids.

At KidStrong, our mission is simple: build strong, confident, high-character kids who run the playground, raise their hand high in the classroom, and make friends wherever they go. Our science-based curriculum develops the whole child — Brain, Physical, and Character — and our center leaders are the ones who make that mission stick.

As an Assistant General Manager, you're an operator, the coach, the culture carrier, and the community builder all in one. You work with your General Manager to run a high-performing center — and when they're off, you're the one in charge. This is a role for someone who wants to lead, loves kids, and is ready to build something that matters.

If you're a high-energy, mission-driven leader who thrives on developing people and delivering results — read on.

Watch our mission in action!
https://www.youtube.com/watch?v=OeNL6jMnsDE&feature=youtu.be

What You'll Do

Coach

• Deliver KidStrong's curriculum to kids ages crawling–11 in dynamic, high-energy 45-minute classes (~5–10 hours/week)
• Develop Brain, Physical, and Character in every session — not just athletic skills
• Physically demonstrate movements, support proper technique, and keep every child safe and progressing in the program
• Build genuine relationships with kids and families before, during, and after class
• Know the why behind our curriculum and communicate it clearly and confidently to families
• Use the KidStrong Coach App to track attendance, awards, and student data

Lead

• Own the culture — if you see something, say something
• Know the KidStrong Coach DNA and continuously develop coaches to achieve consistent class quality standards
• Partner with your GM to onboard, train, evaluate, and develop coaching candidates
• Lead 30/60/90 coaching evaluations and deliver weekly formal feedback sessions
• Serve as Manager on Duty in the GM's absence

Operate

• Understand your center's KPIs and financials — use data to make informed decisions in partnership with your GM
• Manage daily, weekly, and monthly center cleaning and maintenance activities
• Coordinate coach scheduling changes and communicate updates through appropriate platforms
• Schedule and staff KidStrong Camps and parties to maximize center performance
• Ensure brand consistency across all center-level execution
• Communicate professionally with your team via Slack and email

Sell

• Drive membership growth through proactive lead management including outbound calls, SMS, and email
• Convert trials into memberships by delivering an amazing trial experience and owning follow-ups as needed
• Prepare SSU trials and members for what to expect in their first class
• Source and attend local community events to build brand awareness and generate leads
• Manage event leads and follow-ups to drive event bookings and support conversion to membership

What We're Looking For

Must-haves:

• Genuine passion for working with kids — non-negotiable
• High energy, strong presence, and the ability to hold a room of kids and parents
• Comfort having real conversations with families about their child's development
• Athletic or coaching background, ideally with kids ages crawling–11
• CPR/AED certified (or willing to obtain)
• Availability for a schedule that includes evenings and weekends
• Physically active — you'll cover miles on the floor, demonstrate movements, and move equipment up to 25 lbs per shift

Strongly preferred:

• Previous leadership or management experience
• Experience in sales, enrollment, or membership-based environments
• Familiarity with tools like Glofox, LearnUpon, CareerPlug, ADP, or similar platforms
• Background in PE, child development, athletic training, or pediatric OT/PT
• Intermediate knowledge of physiology, exercise technique, and body mechanics

Our AGM DNA

KidStrong leaders are held to a high standard — and they hold themselves to an even higher one.

Leader — You create the culture, set the tone, and lead by example every single shift.

Community Builder — You invest in the families and team members around you. You know the kids by name, the parents by face, and your coaches by what they're working on. Relationships are your competitive advantage.

Passionate — The mission isn't a tagline to you — it's why you show up. You stay focused on KidStrong's goals, bring energy to the work, and raise the bar for everyone around you.

Results Driven — You set goals, track progress, and own your outcomes. Whether it's membership growth, trial conversion, or coach development, you know your numbers and you move them.

Communicator — You listen as well as you lead. You give clear direction, deliver honest feedback, and make sure nothing important falls through the cracks — whether you're talking to a 4-year-old, a new coach, or a parent on their first trial day.

Performer — You're engaging, energizing, and bring the same high-energy presence to a staff meeting as you do to a class of 4-year-olds.

Professional — You follow through, own your results, and handle pressure with composure.

Why KidStrong

• Clear growth path — Opportunity to grow from AGM → GM → multi-unit leadership
• Real development investment — ongoing training, certifications, and leadership programming
• A team worth showing up for — collaborative, mission-driven, zero-ego culture
• Competitive compensation — salary plus performance bonus
• Work that sticks — you'll see the impact on kids, families, and your team every single day

KidStrong is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected characteristic.

Pay: $45,000.00 - $55,000.00 per year

Work Location: In person