POSITION PURPOSE

Responsible for planning, executing, and optimizing marketing initiatives that support business growth, strengthen market presence, and drive demand for company products and solutions across two operating companies (“OpCos”): one industrial manufacturing OEM business and one SaaS/software business serving the professional car wash industry.

This role owns day-to-day digital marketing execution and serves as the primary marketing point of contact for lead generation, CRM management, sales support initiatives, communications, and trade show coordination. The position plays a critical role in supporting revenue growth through qualified lead generation, distributor engagement, digital campaign performance, and cross-company communication efforts.

This position requires a highly organized and self-directed individual capable of managing multiple priorities, collaborating across departments, and executing initiatives with minimal oversight.

ESSENTIAL FUNCTIONS AND BASIC DUTIES – RESPONSIBLE AREAS

1. Assumes responsibility for Digital Marketing Strategy Execution and Lead Generation

• Manages and optimizes CRM systems to support lead generation, customer engagement, sales pipeline visibility, and marketing automation efforts
• Develops and executes digital marketing strategies across paid search, social media, SEO, email marketing, and related digital channels to drive qualified traffic and inbound opportunities
• Tracks, analyzes, and reports on marketing performance metrics, lead quality, conversion activity, and return on investment
• Conducts market research and monitors industry trends to identify opportunities and improve campaign effectiveness
• Ensures alignment between paid and organic marketing strategies to maximize performance and visibility across both OpCos

2. Assumes responsibility for Sales Support and CRM Management

• Supports sales implementation by aligning marketing campaigns, lead generation efforts, content, and tools with revenue goals and distributor needs
• Develops and manages CRM-driven communications and workflows to support customer engagement and sales activity
• Collaborates closely with sales, operations, and leadership teams to ensure alignment between marketing efforts and business objectives
• Develops messaging and content that clearly communicates product value, performance benefits, software capabilities, and ROI to end users and distribution partners

3. Assumes responsibility for Communications and Brand Management

• Serves as the primary point of contact for internal marketing communications across distributors, operating companies, and cross-functional teams
• Creates and manages internal and external communications, including product messaging, announcements, email campaigns, and collateral
• Maintains consistency and clarity across all brand and communication touchpoints

4. Assumes responsibility for Website and Digital Presence

• Oversees company website content to ensure accuracy, consistency, and alignment with marketing objectives
• Optimizes website content and structure to support SEO performance, lead generation, and user engagement

5. Assumes responsibility for Trade Shows and Industry Engagement

• Serves as the primary marketing point of contact for trade shows, industry events, and partner initiatives
• Coordinates planning, logistics, marketing materials, communications, and execution related to trade shows and industry engagement opportunities
• Travels as necessary to support trade shows, internal meetings, and cross-company collaboration efforts

6. Assumes responsibility for Independent Role Ownership

• Operates as a self-directed contributor within the marketing function, managing priorities and executing initiatives with minimal oversight
• Maintains disciplined workflow management to ensure consistent progress across multiple concurrent projects and operating companies

ESSENTIAL FUNCTIONS AND BASIC DUTIES – SUPPORTING AREAS

1. Assumes supporting role across cross-functional initiatives

• Works in collaboration with internal teams to support broader company initiatives
• Identifies and implements opportunities to improve marketing processes and overall effectiveness
• Performs other duties as assigned

PERFORMANCE MEASUREMENTS

1. Marketing initiatives generate qualified leads that contribute to sales pipeline growth across both operating companies

2. CRM and campaign data are maintained accurately and used effectively to support sales and marketing

decision-making

3. Digital marketing efforts align with sales objectives and support revenue growth

4. Communications are clear, consistent, and effectively represent company products, software solutions, and capabilities

5. Trade shows and industry initiatives are executed in a professional and organized manner

6. Website and digital presence remain current, accurate, and performance-driven

7. Projects are completed on time and with minimal oversight

QUALIFICATIONS

EDUCATION/CERTIFICATION: Bachelor’s degree in Marketing, Business, Communications, or related field preferred

REQUIRED KNOWLEDGE:

• Digital marketing channels, including paid search, social media, SEO, and email marketing CRM platforms, marketing automation tools, and web analytics (e.g., Google Analytics)
• Strong understanding of data-driven marketing and performance optimization
• Ability to translate technical or product-focused information into clear, effective messaging

EXPERIENCE REQUIRED: 5+ years of experience in digital marketing or related field

EXPERIENCE PREFERRED:

• Experience supporting B2B sales organizations, distributor networks, or manufacturing environments
• Experience managing paid media budgets and campaign performance
• Experience with graphic design and content development

REQUIRED SKILLS:

• Strong written and verbal communication skills
• Highly organized and detail-oriented
• Strong analytical and problem-solving abilities
• Ability to interpret marketing data and translate insights into actionable improvements
• Self-motivated with the ability to work independently
• Ability to manage multiple priorities with minimal direction
• Disciplined approach to time management and task execution
• Ability to collaborate effectively across multiple teams and operating companies

PREFERRED SKILLS:

• Familiarity with platforms such as HubSpot, Google Ads/Analytics, Meta, and website
• CMS tools (e.g., WordPress)
• Familiarity with Adobe Creative Cloud tools (Illustrator, Photoshop, InDesign)

WORK ENVIRONMENT:

Preferred location for this role is St. Louis, MO; however, Minneapolis–St. Paul, MN may be considered for the right candidate. Relocation assistance may be available.

This is a 100% on-site position. Candidates must be available to work from the office five days a week. Regular in-person collaboration is important to support cross-functional alignment, hands-on coordination, and effective communication with internal teams.

Travel is required for this position, including the ability to travel approximately one week per month for trade shows, inter-company collaboration, meetings, and related business activities.

PHYSICAL STRENGTH:

On feet 0-1 hours per day. Majority of work done at a computer. Ability to lift 20 pounds helpful.

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Willingness to travel:

• 25% (Preferred)

Work Location: In person