The Opportunity

• Strategic Leadership & Brand Growth: Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives.
• Drive brand expansion into the US market, tailoring strategies to resonate with new customer bases.
• Enhance and maintain the brand identity, ensuring consistent messaging and storytelling across all channels.
• Identify and cultivate strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.
• Build channel pipeless that optimize existing channels, introduce new channels, and contribute to overall brand growth.
• Diversify revenue streams, monitoring and measuring revenue attribution.
• Define and manage profitability benchmarks across channels, including Meta, Google, email, SMS, affiliates, etc.
• Build and maintain spend models grounded in ROI, ensuring alignment with CAC, LTV, ROAS, and contribution margin goals.
• Campaign Creation & Execution: Lead the vision and direction of innovative, customer-centric campaign concepts
• Conduct customer research, trend analysis, and mood boarding to inform campaign storytelling.
• Create and implement comprehensive launch and go-to-market plans for new products and campaigns.
• Monitor and analyze the performance of marketing initiatives, reporting regularly to senior leadership and making data-driven adjustments.
• Creative Direction & Content Production: Lead the creative direction for all marketing materials
• Curate and produce creative assets needed for multi-channel campaigns, ensuring alignment with brand standards and objectives.
• Oversee all brand content to ensure cohesion, innovating and alignment with brand standards.
• Play a key role in expanding the brand’s global footprint, unlocking new markets, and ensuring omni-channel growth that strengthens Poppy & Peonies brand
• Team Leadership & Collaboration: Build, mentor, and lead a high-performing marketing team across creative, e-commerce and marketing, fostering a collaborative and innovative work environment.
• Provide clear direction, feedback, and professional development opportunities to support team growth and performance.
• Collaborate closely with design, e-commerce, and leadership teams to ensure seamless integration of marketing efforts with overall company objectives.
• Operations & Budget Management: Manage the marketing budget, allocating resources effectively to maximize ROI and campaign impact.
• Successfully and accurately track and manage all brand data, reporting, and pacing.
• Build long-term Go-To-Market strategies that consider brand expansion, retention and overall business growth.
• Manage evaluation and selection of data tools that enable senior leadership to better manage, forecast, and report on the business.

What You Bring to the Table

• You are a senior marketing leader with proven success in the fashion or consumer products industry, combining both strategic vision and operational excellence.
• You bring a track record of building, scaling, and leading high-performing marketing organizations, including brand, creative, digital, and communications functions.
• You are a creative and brand-driven leader, with a keen ability to translate cultural and consumer insights into innovative campaigns that build enduring brand equity.
• You have a deep understanding of brand positioning, storytelling, and market differentiation, with experience driving global awareness and engagement.
• You possess a strong grasp of digital marketing, social media ecosystems, and emerging technologies, and can balance brand building with performance-driven growth strategies.
• You have extensive experience overseeing creative direction and execution, including large-scale campaigns, photoshoots, brand collaborations, and product launches.
• You are a collaborative cross-functional leader, skilled at aligning Marketing with Product, Sales, and Executive teams to achieve company-wide goals.
• You are an inspiring people leader, known for mentoring and empowering teams, fostering creativity, and driving measurable business impact.
• You are adaptable, resourceful, and able to navigate changing priorities with focus, creativity, and resilience.

The recruitment process

• Video screen with Talent Advisor from Bloom
• Video Interview with Natalie Dusome, Founder + CEO of Poppy & Peonies
• Second Video Interview with Steph, VP Operations & Natalie, VP Finance
• Reference checks
• Offer

Location

• We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote work while embracing the excitement of in-person experiences.
• There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.

Salary and Total Rewards

• Annual Salary ranges from $225,000-$275,000
• Performance bonus
• 4 weeks of paid vacation per year
• Health benefits coverage
• $250 annual period & menstrual budget
• $1,000 annual allowance towards Poppy & Peonies product
• $400 home office setup allowance