Backbone (CO) reviews

The product works! Bringing a consumer product to fruition is immensely complex and riddled with pitfalls. Backbone can and does mitigate some of these challenges. I know this because I work hand in hand with our customers finding unique workflows to help their businesses succeed. Is it for everyone? Nope! But it’s a unique position to be so close to the end user and thus fulfilling knowing we’re solving something real. If we go away tomorrow, there a hole… Over the past 2 years, my tenure with Backbone has been a wild ride. But honestly, that's what I signed up for. While change is hard, it can create opportunities to touch parts of the business you wouldn't have access to in a more mature and siloed organization. I'm confident in Jeff's leadership and excited to see where we can go, even if his profile picture is a bit ominous. Lastly, given the number of DTC brands, the market and opportunity for Backbone is huge! The question is, can we deliver? I think these past 12 months under Jeff's product guidance and now as our CEO, we're demonstrating we have as good a shot as any!

Strong leadership team, leadership alignment, passionate employees, awesome benefits, work-life-balance