In this assignment you would need to create a product plan for the new product in the advertising technologies field. We expect you to define the following: 1. Explain, how the auction for selling TV ads could work 2. In a few sentences, you need to define the vision and mission of the new product. 3. Define the value proposition of the new product 3.1 Value proposition for TV broadcasters 3.2 Value proposition for media buyers (advertisers) 4. Explain, what will be your go-to-market approach 4.1 How will you find early adopters and start working with them 5. Outline the roadmap 5.1 What are the logical steps of the development 5.2 How long will this development take and what could be the investments 6. Outline the marketing and sales strategy 6.1 How will you be doing the marketing of your product 6.2 What might be the segments of buyers 6.3 What will be the approach to them 6.4 What will be the pricing strategy and bundles In the interview you would need to do a 5 minute pitch of the new product. Interviewer will be playing a role of TV broadcaster.