This was a challenging interview experience for me but it was super well structured. It started with an initial call with a recruiter after I had applied online. This call was fairly easy, just wanted to get a sense of your overall product experience. Next call was with a group manager, also very pleasant but dug more into the weeds from a product strategy and execution perspective. Challenging interview but not too bad. I was thrilled to make it to the 3rd round which was with the VP of Product Success. The call went a little longer than expected, I was pretty beat by the end of it! Dug more into my experience with product strategy and really set the expectations of the role itself. I know that a lot of reviews have bashed this part of the process but I really felt that she was doing a great job to ensure that I would be the right fit for her department/team. I unfortunately didn't make it to the product demo step but I did have a 1:1 follow-up call with the VP a few days later. I really appreciated that she took the time to share the news with me directly and also offer pointers on how I could come back to them in the future (eg. focus more on working at a high growth org., being responsible for P&L, etc.) All in all, despite being disappointed that I wasn't selected to work at Aha! right now, I do believe there is a path to getting there in the future and the interview process overall was an excellent experience. I'm sure this structure is reflected in many other aspects of the business which is why it's such a highly desirable company to work for. Until our paths cross again!