Consumer Marketing Intern applicants have rated the interview process at Altria with 3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 100% positive. To compare, the company-average is 64.1% positive. This is according to Glassdoor user ratings.
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The interviewer was conversational, nice, and took a holistic approach - not just asking the same three questions everybody has come to expect. Definitely one of the better interviews I've had!