As part of the application we were asked to provide a 5 slide power point presentation based around - Tell us about a brand that you admire and why, design a beer concept and a release strategy, How do we further engage our Equity Punks, Where should we open a new bar and give a revolutionary new idea to grow the business.
The interview itself was a group assessment day with 12 grads present. We started with a introduction to the company and each other and the team who were present. We then did a role playing game - all about a nuclear fall out and there was a nuclear shelter with only 5 spaces available, we had to decide between us who entered.
We then had a blitz question round with 5 mins to think of the answers and 30 secs to present our answers.
Interview questions [1]
Question 1
How would you double the sales of punk?
Give us one revolutionary idea to for BrewDog.
How would you market This.Is.Lager to compete with the big boys?