I spoke with the recruiter for a phone screen, completed the data analytics exercise - it was a lot of data but I think they are mainly looking for someone who can make some valuable insights / summary based on the data and next steps based on your findings. Next I had two video interviews, which went very well. Both interviewers were very nice and smart. It was more of a conversation style case where you just ask questions through out which I appreciated. The final step was the final round in which it was four interviews, one full case study that was still pretty conversational. There was another seemed like more of a speed round critical thinking mixed with behavioral and the other two were pure behavioral. Overall everyone I met was really smart, a hard-worker, knowledgable / passionate about the business, and looking for people with a similar mindset.