Sales Associate applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 73% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Associate roles take an average of 10 days to get hired, when considering 321 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Associate according to 321 Glassdoor interviews include:
One on one interview: 28%
Phone interview: 19%
Background check: 12%
Group panel interview: 11%
Skills test: 10%
Presentation: 7%
Personality test: 5%
Drug test: 4%
IQ intelligence test: 3%
Other: 2%
Here are the most commonly searched roles for interview reports -
I applied in-person. I interviewed at H&M (Toronto, ON) in Sep 2025
Interview
It was a group interview, which was around 30 minutes. The interviewer explained the job and asked us some simple questions. Then we were asked to go to the sales floor and play the role of a sales associate. After that, we came back to the room and answered a few more simple questions. They don’t care about previous experience, it’s not important to them. They care about nothing but someone who engages with customers, even though I have never been greeted there as a customer and usually have to search for someone to ask my question. Anyway, just be yourself and talk to customers when you are asked to act as an associate in the interview.
The interview process was straightforward. I first completed a phone interview, followed by an in-person interview. The questions focused on my work experience, personal style, and how I would fit the role overall.
I interviewed at H&M (Bletchley, England) in Jul 2026
Interview
In the group interview, the people seemed very nervous and anxious throughout. We did some tasks, including answering questions that required presentation and picking clothes from the menswear for different vague scenarios.
I applied online. I interviewed at H&M (Fairfax, VA)
Interview
Great process and team, connecting with everyone felt very easy. I had some behavioral questions and some about my experience. Ultimately they decided to move forward with someone else. I would recommend giving it a try.