Sales Associate applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 73% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Associate roles take an average of 10 days to get hired, when considering 321 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Associate according to 321 Glassdoor interviews include:
One on one interview: 28%
Phone interview: 19%
Background check: 12%
Group panel interview: 11%
Skills test: 10%
Presentation: 7%
Personality test: 5%
Drug test: 4%
IQ intelligence test: 3%
Other: 2%
Here are the most commonly searched roles for interview reports -
I applied through a staffing agency. The process took 1+ week. I interviewed at H&M (Sydney) in Sep 2014
Interview
I applied through an advertisement placed by a recruiter for a new store opening. The recruiter conducted a quick five minute phone interview before booking me in for a time at H&M's Assessment Centre.
At the Assessment Centre, I filled in a form asking for the type of position I was after (full-time, part-time, casual), my availability to start and to attend training in Melbourne, two references and any health conditions that could impact on my ability to work. The interview itself was a group one. After going around the circle and revealing one weird fact about ourself (we didn't need to introduce ourselves), we were given coloured ribbons to tie onto ourselves as identifiers.
The first scenario (10 minutes) involved a late delivery of stock. We had to organise clothing onto two racks and a front table while responding to customer queries, "manager" feedback and other situations. The second scenario (10 minutes) was to create a window display right before open, as all the Visual Merchandisers had called in sick. The final scenario (approximately 30-40 minutes) had us brainstorm solutions to various problems that could occur in store, in the absense of management.
Interview questions [1]
Question 1
You notice an employee smoking in the stock room. What would you do?
The interview process was straightforward. I first completed a phone interview, followed by an in-person interview. The questions focused on my work experience, personal style, and how I would fit the role overall.
I interviewed at H&M (Bletchley, England) in Jul 2026
Interview
In the group interview, the people seemed very nervous and anxious throughout. We did some tasks, including answering questions that required presentation and picking clothes from the menswear for different vague scenarios.
I applied online. I interviewed at H&M (Fairfax, VA)
Interview
Great process and team, connecting with everyone felt very easy. I had some behavioral questions and some about my experience. Ultimately they decided to move forward with someone else. I would recommend giving it a try.